Fashion

Today, marks one of the most defining moments in the fashion world, as the highly sought-after Donatella Versace steps down as Creative Director of the brand.

Under Donatella’s creative stewardship of the iconic Italian brand, Versace has redefined luxury fashion through its bold and unforgettable ad campaigns, which have propelled careers of supermodels and photographers into legendary status and have solidified the power of celebrities in advertising.

A common theme that runs through all the striking campaigns? The Versace woman personified: powerful, glamorous, and fearless.

Here, Emirates Woman looks back at 10 of the most iconic ad campaigns that have shaped fashion history. Scroll through for a digital throwback on Versace’s legacy of creating bold, empowering fashion moments.

Fall/Winter 1994 with Najda Auermann, Christy Turlington, Claudia Schiffer, Cindy Crawford and Stephanie Seymour, shot by Richard Avedon

Spring/Summer 1994 featuring Claudia Schiffer, Naomi Campbell, Helena Christensen, and Christy Turlington

Autumn/Winter 1995 with Shalom Harlow, Amber Valletta and Trish Goff, shot by Richard Avedon

Autumn/Winter 1996 with Kate Moss, shot by Richard Avedon

Spring/Summer 2000 ad campaign with Amber Valletta, shot by Steven Meisel

Versace is synonymous with opulence and this Autumn/Winter 2000 ad campaign with Amber Valetta and Georgina Grenville, shot by Steven Meisel is proof.

The beginning of 2000s saw an edgier direction, as seen here featuring Madonna wearing the Spring/Summer 2015 collection. Shot by Mert Alas and Marcus Piggott in New York, it marks as the fourth Versace campaign fronted by the Queen of Pop.

The Spring/Summer 2022 ad campaign with sisters Bella and Gigi Hadid and Donatella Versace, shot by Mert Alas and Marcus Piggott

The Spring/Summer 2024 ad campaign with Claudia Schiffer, shot by Mert Alas, merges 90s nostalgia with modernity.

The Versace Icons campaign with Anne Hathaway, shot by Mert Alas and Marcus Piggott, is a celebration of the house’s signature style while giving a nod to the concept of “quiet luxury”.

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Images: via Pinterest and Instagram @datewithversace, @guidopalau, and @donatella_versace