The best Moroccanoil products always deliver serious softness and shine, which is why the brand’s hair-care and body-care formulas have permanent spots in Allure editors’ beauty routines. Moroccanoil struck gold in 2008 with the launch of its Hair Treatment, but the lineup has since expanded well beyond its original claim-to-fame. Today, you’ll find everything from smoothing styling staples and deeply conditioning masks to body care—all infused with the brand’s signature argan oil and that warm, addictive amber scent—and even standalone fragrances.

We’ve tested practically every Moroccanoil product throughout our collective careers and have rounded up the standouts we reach for again and again (and again). Whether you want to tame frizz, boost shine, hydrate dry skin (and smell amazing while doing so), these picks deliver.

Our Favorite Moroccanoil Products

• Best for Damaged Hair: Treatment Mist, $50
• Best Multipurpose: Treatment Original, $50
• Best for Buildup: Purifying Pre-Wash Scalp Scrub, $33
• Best for Heat-Styling: Perfect Defense Heat Protectant, $32
• Best Flexible Hold: Luminous Hairspray Medium, $30
• Best for Chapped Lips: Lip Balm, $22
• Best Body Moisturizer: Night Body Serum, $62
• Best Everyday Scent: L’Originale Moroccanoil Eau de Parfum, $105

Best for Damaged Hair: Treatment Mist

Why it’s worth it: We love hair oils as much as the next person, but we’ve all experienced applying one too many pumps that turn our strands into a slick and greasy mop. However, Moroccanoil’s Treatment Mist has an ultra-fine formula that gives you the same nourishing perks as a traditional oil, minus the weight. It’s powered by the brand’s star ingredient, antioxidant-rich argan oil, to help soften and condition dry strands. Linseed extract, a flaxseed-derived ingredient packed with fatty acids, boosts smoothness and softness. Think of the Treatment Mist as the effortless finishing spray your styling routine’s been missing—even on day two or three hair to add life back into our strands.

Best Multipurpose: Treatment Original

Why it’s worth it: The brand’s first-ever product in 2008, the Treatment Original is the tried-and-true predecessor to the spray-dispensed Treatment Mist. Infused with argan oil and linseed extract (and very little else), this oil immediately softens, detangles, conditions, and dials up shine—without ever feeling heavy or slick. (But if your hair is extra-fine, there’s a lighterweight version made just for you.) Smooth a small amount over dry strands to tame frizz and flyaways, or distribute it through damp hair to help speed up drying time and detangle strands, so they’re easier to style with a round or straightening brush. Bonus: Any extra oil left on your hands can be applied to the cuticles and dry patches for extra hydration. If you have thick, curly, or frizzy hair, this is the treatment for you. (But if you’re afraid to overdo it with the hair oil, we recommend the Treatment Spray above.)

Best for Buildup: Purifying Pre-Wash Scalp Scrub

Why it’s worth it: Whether you skipped one too many wash days or have naturally greasy hair, Moroccanoil’s Purifying Pre-Wash Scalp Scrub gives your hair the weekly reset it needs to expel flakes, product buildup, and excess oil. Before shampooing, apply this lightweight gel-cream formula to wet hair in sections before adding water and massaging thoroughly—this way, your actual shampoo can perform better and cleanse more effectively. It spreads easily through the roots with its pointed-tip applicator, rinses clean without gritty residue, and, maybe the best part, works in as little as one minute. Argan shell powder gently buffs while argan oil helps replenish hydration, leaving you with bouncy, refreshed strands. In conjunction with a relaxing lavender and tea tree scent, there’s also a botanical blend of fumaria tea and swertia japonica extract to soothe irritation, boost circulation, and promote a healthier scalp environment.

Best for Heat-Styling: Perfect Defense Heat Protectant

Why it’s worth it: Whether you're diffusing, flat-ironing, or blow-drying, you need to prep with a product that protects your strands from heat-induced damage. Enter the Moroccanoil Perfect Defense Heat Protectant, a favorite of LA-based hairstylist Rachel Williams for its lightweight formula that blocks heat damage up to 450 degrees Fahrenheit. This particular formula comes in an ultra-light aerosol format so you can mist it onto damp or dry hair for UV protection, plus a dose of panthenol and argan oil to boost shine. Instead of leaving behind a sticky coating or dragging strands down, it applies evenly and seems to vanish on contact. Bonus: It leaves behind the brand’s signature sweet, nutty scent.

Best for Chapped Lips: Lip Balm

Why it’s worth it: Moroccanoil is synonymous with softness, so naturally the brand’s new Lip Balm takes softness to the next level—locking in barrier-repairing actives like argan butter, argan oil, and hyaluronic acid for pillowy-soft lips.

This rich yet silky balm delivers up to 24 hours of hydration, instantly quenching dry, chapped lips and locking in moisture for lasting softness. Each swipe leaves your pout looking smoother and fuller, thanks to collagen-boosting peptides, and leaves a glossy finish that feels buttery, not sticky. It comes in three sheer shades—Berry Pomegranate (berry), Mint Tea (sheer), and Vanilla Date (pinky nude)—so you can choose between a low-key tint or a brighter pop.

Best Shampoo and Conditioner Duo: Hydrating Shampoo and Conditioner

Why it’s worth it: Infused with scalp-soothing, anti-inflammatory algae and vitamin E-rich, moisturizing argan oil, Moroccanoil's Hydrating Shampoo and Conditioner are a dry hair’s dream. With four cleansing surfactants (including sodium lauroyl sarcosinate), they power through build-up and dirt (we recommend shampooing twice!) without totally stripping your scalp’s natural oils. The conditioner adds hydration and slip, keeping frizz at bay long after it’s washed out. It works across hair types and textures and leaves strands looking glossy, bouncy, and straight out of a hair commercial—no matter your type or texture.

Best for Flexible Hold: Luminous Hairspray Medium

Why it’s worth it: Few things are more annoying than spending an hour perfecting your hair, only to layer on hairspray and turn it into a crispy, crunchy, and dull mess. Moroccanoil Luminous Hairspray Medium is here to save you in those scenarios. Designed as a buildable mist, this flexible, brushable spray keeps your style in place without adding stiffness or causing flaking and crunching. With the addition of moisturizing argan oil, it adds a beautiful, glossy shine that makes your ’do look salon-fresh. The spray also comes in Strong and Extra Strong versions for when you need extra hold for a slick back or a fancy updo, but the Medium is perfect for everyday wear when you want to keep your look locked in while adding a boost of shine.

Best Body Moisturizer: Night Body Serum

Why it’s worth it: ICYMI: Moroccanoil body care smells and feels just as divine as its hair care. Case in point: The Night Body Serum is a mainstay in our routine. True to its name, it’s best used overnight when it has hours to fully sink in—especially since the formula is on the richer side and not exactly what you’d want to layer under jeans. That richness, however, makes it a great pick for dry or mature skin, thanks to argan and tsubaki oils that nourish and firm, along with holy basil to defend against environmental stressors. Tetrahexyldecyl ascorbate—a.k.a. THDA, a highly-stable, sensitive-skin-friendly form of the powerhouse antioxidant we know as vitamin C—helps firm, smooth, and brighten skin, so you wake up with an all-over, healthy glow.

Best for Dry Hands: Hand Cream

Why it’s worth it: There’s no shortage of lovely-smelling hand creams in Moroccanoil’s lineup, ranging from the signature Original fragrance to Ambiance De Plage, which smells like walking along a coconut-tree-lined beach. No matter which one you choose, each formula is deeply moisturizing yet quick to absorb—so you won’t be left with slippery, greasy hands (our biggest pet peeve). The nourishing blend features argan oil, plumping hyaluronic acid, smoothing squalane, and rich cocoa and shea butters to leave skin feeling incredibly soft. It’s a desk staple and a purse mainstay year-round—we always need it within arm’s reach.

Best for Second-Day Hair: Dry Shampoo

Why it’s worth it: Whether you’re bleached blonde or dark brunette, all of Moroccanoil’s dry shampoos (which come in both Light and Dark tones) blend into your roots without a trace. Both are formulated with ultra-fine rice starches that dissipate without a trace and absorb product buildup for that just-washed, clean look. True to the Moroccanoil ethos, it has the classic amber scent, so your second (or third) day hair will smell oh-so fresh—like you just took an everything shower.

Best Everyday Scent: L’Originale Moroccanoil Eau de Parfum

Why it’s worth it: What does every Moroccanoil product have in common? The brand’s classic, instantly recognizable amber scent, which is often what earns them prime shelf space. (No, seriously, some of our editors use the Treatment Original as hair perfume.) Lucky for us, the brand bottled up that fan-favorite fragrance in Moroccanoil Eau de Parfum so that we can spritz it everywhere. You’ll recognize the same warm, addictive notes from the hair-care products—think sweet florals layered with woods and spicy amber—but as the perfume settles, softer notes of violet, camellia, sandalwood, and sheer vanilla peekthrough, wrapping the skin in a cozy scent that lingers all day.

P.S. Moroccanoil's second eau de parfum, Lumière du Jour, is its “most romantic” scent yet, with notes of fig leaf, juniper, and jasmine buds. Hello, mental Mediterranean escape.

More heavenly hair care, right this way:

• Moroccanoil's Treatment Mist Helps Nix Frizz Without Weighing My Hair Down
• 8 Best Shampoos and Conditioners for Color-Treated Hair to Stay Vibrant
• 5 Best Hair-Dryer Brushes to Streamline Your Styling Routine

Now, watch this beauty entrepreneur's story of growing a brand on her own terms:

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