This Valentine’s Day, love is in the air—and it smells better than ever. Fragrance is more than just a finishing touch; it’s a way to connect, evoke emotions, and create memories that linger long after the moment passes. At Allure, we know the power of fragrance better than most, so we couldn’t resist asking them to share the scents they and their partners love to wear, gift, or even borrow from each other.

For couples, the right scent can be deeply personal, whether it’s a signature fragrance you both adore, a new discovery you can’t stop spritzing and sharing, or one that sparks nostalgia every time you catch a whiff. From timeless romantic classics to bold and unexpected favorites, these fragrances tell unique stories of connection and love. Whether you’re celebrating with a long-term partner, a new flame, or treating yourself this Valentine’s Day, these picks just might inspire your next signature scent—or a shared one. After all, isn’t love all about sharing the things that make life sweeter?

Our Top Picks:

• Tom Ford Neroli Portofino Eau de Parfum, $195
• D.S. & Durga Coriander Eau de Parfum, $210
• D.S. and Durga I Don't Know What Eau de Parfum, $210
• Maison Margiela Replica By the Fireplace, $85

Angela Trakoshis & her fiancé Matt

Their pick: Tom Ford Neroli Portofino Eau de Parfum

Top notes: Tunisian neroli, Italian bergamot, Sicilian lemon

“I have never been to Italy, but my Italian-stallion fiancé has—and while I like to imagine that Tom Ford's Neroli Portofino is what the Italian beaches smell like, Matt reassured me that it's quite similar. For me, this scent takes me to a European beach through the notes; for him, it brings nostalgia for his time there. Either way, its freshness makes it a fan-favorite for us both.” —Angela Trakoshis, shopping market editor

Kara McGrath & her partner Franco

Their pick: D.S. & Durga Coriander Eau de Parfum

Top notes: coriander, pepper, and juniper needle