Alexander Skarsgard, Emma Roberts, and Diego Calva added some star power to the front row of the COS fashion show this week!

The brand presented its first show in Korea on Wednesday (March 25) in Seoul.

COS noted, “The show unfolded within a brutalist inspired space on the outer edges of the city. Unused pools were reimagined to create a surreal architectural canvas, while the set – grounded in simplicity, material duality and modernism – introduced a clean, geometric spatial intervention, an unexpected stage for COS’ Spring Summer 2026 collection.”

Also in attendance were South Korean actress Park Gyuyoung, along with many other Korean celebrities.

Days earlier, Alexander was in Germany for another premiere of his movie Pillion, which hit theaters last month in the U.S. He made a splash in a shimmering purple top and the photos have gone viral!

It was recently announced that Emma has been cast in an exciting new horror movie. She’s no stranger to the genre after being deemed a “scream queen” for roles in Scream 4, American Horror Story, and the horror-comedy television series Scream Queens.

Browse through the gallery for more photos from the show…