The 2026 Super Bowl will have plenty of fun commercials and trailers to look forward to, though possibly not from the streamers and movie studios you would expect.

This year, Variety is reporting that Netflix, Apple, Amazon/MGM, and Sony will all sit out, opting not to pay NBC’s reportedly lofty $7 to $10 million (and up) fees for 30 seconds of ad time.

Keep reading to find out more…

Warner Bros. Discovery tends not to spend big on the Super Bowl either, and that won’t change this year with the company only planning to tease Supergirl during the Puppy Bowl (airing on their WBD-owned channel Animal Planet).

The only company going “big” is reportedly Universal, who are planning to air trailers for Steven Spielberg‘s Disclosure Day, The Super Mario Galaxy Movie, and Minions 3. Don’t expect anything new from Christopher Nolan‘s The Odyssey.

Other than that, Paramount will launch a Scream 7 trailer and Lionsgate is expected to heavily promote their Michael Jackson biopic Michael during the pre-game coverage.

Watch all the new 2026 Super Bowl commercials released so far!