You know that one friend who spends the rest of the year looking at pictures from a weekend-long vacation? We see them, we feel them….we are them. Since last October, we've spent months reminiscing about Allure's second annual live consumer event. And now we can finally look forward to doing it yet again. That's right, Best of Beauty: The Live Event is back for the third time in 2025.

After months of vetting, testing, retesting, and reviewing hundreds of beauty products, we get the honor of announcing a new class of Allure Best of Beauty winners for you, our beauty-obsessed readers—and honestly, the thrill never wanes.

Last year, we welcomed you into our world with a beauty-filled day of sampling, conversation, and product giveaways. There were expert panels—including a runway-makeup masterclass with the one and only Pat McGrath, a conversation with Cécred cofounder Tina Knowles (yes, that Tina) about her decades-long career in hairstyling, and rapid-fire Q&As with Danessa Myricks, Andrew Fitzsimons, and Allure editor-in-chief Jessica Cruel. We also hosted one-on-one consultations with top-of-their-game pros like dermatologist Michelle Henry, hairstylist Jenna Perry, and makeup artist Karol Rodriguez, just to name a few. And, of course, there were treatment opportunities: hair touchups, mini facials, brow-shaping sessions, and even on-site injectables.