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Whether you're a FTM or a parenting pro, you know that babies come with a lot of gear. From teething to eating to sleeping, each milestone comes with its own category of stuff. And while they get bigger (and sweeter), the money you spend goes up, too. Which is why I'm so excited for Amazon's latest baby sale. These items don't go on sale too often, which is why you'll want to stock up on these essentials for feeding, bathing, travel, and more. They also make perfect baby shower gifts.
The Amazon Baby Sale continues all month long and includes top baby brands like Dr. Brown's, Baby Trend, Mustela, and more. But, as some discounts begin (up to 63%), others end, so each deal is for a limited time. Don't miss your chance to save on these essentials that also make great adds to a baby registry (keep on reading for more registry tips, too).
The Best Amazon Baby Sale 2025 Deals
VTech Upgraded Baby Monitor Advanced HQ Max
At 42% off, you'll want to add this baby monitor to your cart (or registry) ASAP. Featuring night vision, up to 12 hours of battery life, and a private connection (no WiFi), it's an easy and reliable way to keep tabs on your little one.
Boppy Original Nursing Pillow
When I was nursing, my Boppy was essential. It gives you a comfortable place to rest your baby and comes with a removable cover that can be washed when needed. Plus, it's great for dads to help with feedings, too.
Medela Manual Breast Pump
Having a lightweight breast pump like this one is a life saver to have on hand. It's easy to use, conveniently fits in your purse, and can be used on the go. Best of all, it's manual so there's no batteries or power source needed.
Sassy Stacks of Circles Stacking Ring
As babies get a little older, you'll want fun toys that flex their fine motor skills. This stacking ring set includes textures, sounds, and colors, so little ones over 6 months can learn but also chew on the rings as needed.
Dr. Brown's Natural Flow MilkSPA Breastmilk and Bottle Warmer
Warm up formula, breastmilk, and cow's milk (in just 2 minutes) with this handy bottle warmer. There are timers to prevent overheating and it's easily portable for taking on the go.
Sassy Tummy Time Floor Mirror
Tummy time is a great way for your baby to strengthen their muscles and see the world in a new way. Keep them entertained with this floor mirror with soft and crinkly edges.
Medela Pump in Style Breast Pump Starter Kit
If you're getting started on your pumping journey, or just want to try a new system, this Medela double electric pump is the way to go. Easy to clean and with hospital performance suction, the brand promises up to 12% more milk.
Sassy Developmental Bumpy Ball
My son was obsessed with this bumpy ball as a baby. It's easy to grab and features different sounds and textures to keep his attention longer than other toys.
Medela Quick Clean Breast Pump and Accessory Sanitizer Spray
If you're pumping on the go, or even just at home, this sanitizer spray is essential. According to the brand, it can kill 99.9% of bacteria, viruses (including RSV), and other germs, keeping your pump, parts, and other accessories clean and ready to use. You don't have to wipe or rinse it off, and it's even safe enough to use on other items in your little one's nursery.
Medela Quick Clean Breast Pump and Accessory Wipes 90ct
If you're pumping on the go, then you have to think about cleaning the parts. Luckily, these sanitary wipes (3 packs of 30 each) make it easy to sanitize your pump and accessories without soap and water.
Dr. Brown's Milestones Narrow Sippy Straw Bottle, 2 bottles
As babies over 6 months start to transition to sippy cups, you want something spill-proof and easy to hold. Like the Dr. Brown's bottle. It also has a weighted straw so it's easy on sucking for little ones.
Dr. Talbot’s Baby Safe Nose and Ear Cleaner Set, 2-pack
Cleaning a baby's nose and ears isn't an easy task. Unless you have this set. It includes two dual-ended tools that gently remove mucus and wax safely and effectively.
Medela Purelan Lanolin
Breastfeeding can come with sore or cracked nipples, so this rich cream is ideal for nursing mothers. It's hypoallergenic, dermatologically tested, and doesn't need to be removed once you start breastfeeding. The hydrating cream is also great for protecting baby's skin in winter.
How do I create a baby registry at Amazon?
Creating a baby registry at Amazon is easy. Enter your personal information (like where to send gifts and your due date) and then start adding to your list -- you can make it private, shareable, or public. Sign-up is free.
Photo Courtesy of Amazon
Does Amazon have baby sales?
Yes, every February, Amazon devotes the month to discounts (from 7% to 62%) on baby gear.
How do I get a free baby box from Amazon?
Also known as The Welcome Box, is available to active Prime account customers who create a Baby Registry, add 10 unique items from their Baby Registry Checklist, and have made purchases over $10 from their registry (either themselves or others).
What is the Amazon Baby Sale?
Amazon's Baby Sale is a monthlong event in February with special discounts on all kinds of baby gear -- from wipes to toys to car seats, strollers, feeding accessories, and more.
How long is the Amazon Baby Sale?
You can shop the Amazon Baby Sale from February 1 to February 28, 2025.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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