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An Unmatched Wedding, News from the Past, and Why Board Games Will Get More Expensive

1 year ago 81

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by W. Eric Martin

▪️ On BoardGameWire, Arcane Wonders president Robert Geistlinger explains how a 10% tariff imposed on goods shipped to the United States from China will affect the board game industry. An excerpt:
Here's the not-so-secret little secret of the board game industry – margins are razor-thin for most publishers...many of us are probably pushing those numbers down artificially to not "price our game out of the market". I have been guilty of this more than a few times myself. That one game might need to cost $79.99 when all the costs are factored in, but I don't believe that consumers will pay that, so the game gets pushed out at $49.99 or $59.99 instead, making the markup around 4.35 to 5x...

[F]or a game with a Landed Cost [that is, the sum cost of manufacturing, shipping, import fees, duties, royalties, etc.] of $11.50, I would receive $20.99 for the game as the publisher...[so] I have $9.49 per game that must cover all the remaining expenses and hopefully leave something for profit...

In the example above, a 10% tariff adds an additional $1.50 to the game's Landed Cost, which doesn't sound like a lot at first glance...but on a full 10,000 print run, that additional $15,000 in tariffs might be the difference between your favorite publisher being able to make new games or not.

In short, the publisher has to push the cost of that tariff onto the consolidator, distributor, retailer, or direct buyer so that they can (at a minimum) maintain the razor-thin margins already in place, which will result in (most likely) a US$5-10 increase on every game sold in the United States.

Some distributors and other buyers will not want to pay that cost. In mid-February 2025, Joris Wiersinga of Splotter Spellen announced that GTS Distribution had cancelled "their (large) order" from an upcoming reprinting of Indonesia due to "the unclear business situation regarding tariffs". GTS had taken pre-orders from retailers in the U.S. and Canada, and those shops in turn had taken pre-orders from customers — and all of them had the rug yanked out from underneath them following GTS' cancellation.

And yet what was the alternative? Splotter Spellen wasn't going to eat the tariff, as Wiersinga explains:
[T]he suggestion made by someone here [on BGG] that Splotter should somehow protect U.S. citizens against decisions made by their own government is rather odd. I appreciate that many, perhaps most, of our U.S. customers did not vote for this U.S. government. But neither did the rest of the world. Splotter doesn't charge U.S. customers European sales tax, Australian shipping costs, or Brazilian custom duties — but neither will we ask worldwide customers to subsidize U.S. regulatory innovations.

Thus, GTS had to either eat the tariff itself — which wouldn't be possible given the margins that distributors work with, buying from publishers (as Geistlinger notes) at 35-40% MSRP and selling to retailers in the ballpark of 50% MSRP — or pass it on to their customers, who would in turn likely pass it on to theirs...and who knows how many customers of either type would have cancelled their orders, with GTS possibly selling much less of its order than it had anticipated.

Wiersinga notes that some U.S. and Canadian retailers have since reached out to order from Splotter Spellen on their own and individuals can order directly from Splotter Spellen should they choose not to dance with a middleman.

▪️ In People, Ashlyn Robinette relays the story of a bride, Michal Lepley, who surprised her husband Ben with an escape-room style challenge during the ceremony:
When the officiant asked, "May I have the rings?" she was handed a small drawstring bag. Ben and his 110 attendees were shocked to see her pull out wedding rings fastened by a combination padlock. "Oh no! Aw man," the groom exclaimed as his wedding guests erupted with laughter...

"Michal did such an incredible job of making it a surprise, making the puzzles reflect something important to us — a wonderful board game called Unmatched that we discovered together, involving our community of friends, and creating the whole thing with her signature kindness and cleverness," Ben says. "I was moved — I'll always treasure that surprise and the work that she put into it."

But the games didn't stop there. Board games, fidget spinners, and specially-designed prizes were at the wedding reception.

The pics in the article show a few Unmatched characters that you might recognize. (HT: fanaka66)

▪️ While dismantling my social media house — here's advice should you wish to do the same — I ran across older stories that I might not have shared previously...and even if I have, perhaps they will be new to you:

• In 2015, Daniel Solis writes about "One Thing to Avoid in Game Design", spinning off from a comment by Paul Peterson about his 1998 card game Guillotine.

• In Existential Comics, Epictetus, Nietzsche, Buddha, and Schopenhauer play Sorry!

• In August 2015, mathematicians Casey Mann, Jennifer McLoud, and David Von Derau discovered a new form of pentagon that can tile a plane — only the fifteenth such pentagon that can do so. Game designers take note: Squares are out, and pentagons are in!


• In January 2015, Nat Levan detailed "5 game design debates worth having in 2015", and those debates are no less relevant today...at least for designers. Writes Levan, "Game design requires active consideration on all levels of the concept at the same time, and I think revisiting those debates is an excellent way to practice the skill."

• One of the few things I miss about running a livestream booth at game conventions is the nonsense that we'd sometimes get involved with between guests or after hours, such as attempts at ASMR in the midst of a huge crowd. Remember when ASMR was all the rage? I sure do, and if you want to put a date on its peak, we could go with June 2018 when Mathilde Spriet made this video during her time at Gigamic:

Youtube Video
• In the same spirit as my January 2025 "most anticipated games" video, I present this thought from the end of 2015:


In case you're curious, that favorite game was The Game, which has since been supplanted by The Game: Extreme, as explained here.

• I showed Aldie this video in 2018, writing "So many ideas for the next BGG.CON in November!"

I'm still waiting...

Youtube Video
• My suggestions from 2017:
Top 10 Things Game Designers Need to STOP Doing

1. Stop sacrificing goats in an attempt to land a contract with a publisher. We're running out of goats.
2. Stop talking like a pirate when explaining rules. It was never funny.
3. Stop eating with your mouth open while sitting behind us during a playtest. No one wants to hear you smacking on your mac-and-cheese.
4. Stop giving us all nicknames because you can't remember our real names.
5. Stop offering to blow on my dice before I roll them, cheese-breath.
6. Stop attempting to incorporate live shrimp as a game component. CMON Limited's already signed a design that does this.
7. Stop wearing a bow tie. Someone else already has a lock on that shtick.
8. Stop promising to include me as a playable character in your game about homicidal dildos. That's not an incentive to keep playtesting.
9. Stop asking if the game is too much like Scythe. You already know that it is.
10. Stop asking me to sit on your lap so that you can better understand my experience as a player. I'm not falling for that line again...
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