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Asmodee Acquires Zombicide from CMON

10 months ago 75

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by W. Eric Martin

On May 30, 2025, CMON announced that Tabletop Tycoon had acquired several lines of games from CMON, specifically Blood Rage, Rising Sun, Ankh: Gods of Egypt, Arcadia Quest, and Starcadia Quest — news that Tabletop Tycoon had itself revealed two days earlier.

What's more, in that post CMON wrote, "We've also found a new home for another original CMON IP, and will share those details in the near future along with an announcement from the new owner."

The future is now as on June 10, 2025, asmodee announced that it has acquired "the iconic Zombicide IP". From its press release:

Zombicide is a groundbreaking board game range that became a cornerstone of the industry, pioneering the use of crowdfunding in tabletop gaming when it launched in 2012. It has since sold over 2 million copies globally. Zombicide will be operated under the Guillotine Games label as part of the lifestyle vertical of the company.

The acquisition is asmodee's first since its listing on Nasdaq Stockholm and marks a key step in reigniting its value-accretive M&A strategy.

Thomas Kœgler, CEO of asmodee, said: "We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies. I can't wait for the team to get to work at what's coming next for this fantastic IP."

Mmmmm, value-accretive M&A strategy — words that get every gamer's heart racing.

I mean, I get it. Companies are going to do their thing and acquire product lines and other companies in order to further their growth — but it's amusing to see comments about reinforcing "our presence in key geographies" and speculating on "what's coming next for this fantastic IP" when just one week earlier asmodee — yes, the name is lower case now except when leading a sentence — announced that for its 30th anniversary it was reintroducing itself "as a vibrant and visible consumer-focused brand, inspired by its players".

That June 3, 2025 press release quotes Kœgler as follows: "During our 30-year journey in the tabletop games industry, our brand hasn't always been visible to players themselves. With this brand evolution, we aim to change that — making asmodee a name that's recognized, trusted, loved, and sought out by players around the world." I'm not sure it's possible to square a statement like this one with the June 10 market-driven statement about Zombicide's acquistion, a statement meant to please investors in this now publicly listed company.

In some ways, Zombicide might be the perfect acquisition for asmodee given that some gamers liken asmodee to an all-consuming monster that grows unstoppably by feeding on others, incorporating their brains, and leaving devastation in their wake. Now the imagery to accompany that opinion is in place...