The numbers are in for the 2026 Super Bowl and Bad Bunny‘s halftime show performance.

NBC has shared that the Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers from 8:15-8:30 p.m. ET in the United States.

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The halftime show generated more than 4 billion social views in its first 24 hours, becoming the most-consumed halftime show of all-time on NFL social platforms.

This year’s big game became the most-watched show in the history of NBC, with 137.8 million viewers watching in the second quarter as the Seattle Seahawks led the New England Patriots 6-0, marking the highest peak viewership in U.S. TV history.

The Seahawks’ 29-13 victory averaged 124.9 million viewers on NBC, Peacock, Telemundo, NFL+, and NBC Sports Digital, according to the live + same day Nielsen Big Data and Panel. It became the second-most watched show in U.S. history, behind last year’s Super Bowl on Fox.

It was the most-watched show in the history of NBCUniversal.

Get the English translated version of everything Bad Bunny said in Spanish during the halftime show!