Beauty

Guerlain has unveiled L’Heure Dorée, an exceptional limited-edition art piece created in celebration of Eid—a moment of sharing and generosity. For the first time, the prestigious French Maison has launched a global campaign featuring its Regional Brand Ambassador, Balqees Fathi, who brings the luminous creation to life with grace and quiet power.

Inspired by oriental traditions, L’Heure Dorée transforms Guerlain’s iconic Bee Bottle into a true work of art. The bottle is adorned with a breathtaking cascade of pearls, hand-embroidered by the renowned Ateliers Vermont—a historic Parisian embroidery house established in 1956, known for its haute couture craftsmanship. Each piece requires endless hours of work, drawing on techniques passed down through generations.

For Balqees Fathi, the pearl holds deep personal meaning. Growing up in Abu Dhabi, she recalls the sea offering its most treasured gifts—pearls that symbolize protection and purity across the Middle East. “It reflects elegance shaped by patience, beauty born of time,” the campaign notes. Her presence in the campaign captures the moment when light, craft, and emotion converge in an ode to timeless femininity.

The fragrance itself, composed by Guerlain perfumer Delphine Jelk, is an enchanting sensory experience. It opens with the spicy liveliness of fresh cardamom—like a flash of sunlight—before unfolding into a vibrant floral bouquet highlighted by majestic rose. The base notes reveal warm, enveloping layers of creamy sandalwood, enigmatic oud wood, diffuse musk, and an unexpected hint of coconut with milky, velvety accents. The result is a composition of singular richness, blending mystery and familiarity in one.

Limited to just 50 numbered pieces globally, each exceptional set includes a 1L bottle, a 125ml refill, a 30ml travel spray, and a gilt funnel. With Balqees Fathi as its face, L’Heure Dorée becomes a consummate work of art where fine perfumery dialogues with the poetry of embroidery, celebrating both the moment and eternity.

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Images: Supplied & Feature Image: Supplied