Guy Fieri, is that you?!

The 58-year-old celebrity chef and Food Network star, known for his signature frosted tips and goatee, transformed into a clean-shaven look in a shocking video posted to his social media last month.

“After so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,” he said at the time.

And now we know why!

Keep reading to find out more…

The new look was all part of a teaser campaign for a Super Bowl commercial that aired on Sunday (February 8) for appliance maker Bosch, called “The More You Bosch.”

The ad alternates between Guy as “just a guy” and transforming into the Guy Fieri we know just by using a Bosch appliance.

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