High Ground Elixir, the sparkling mushroom drink that doesn’t taste like mushrooms, is bringing its award-winning flavors to the 2025 Summer Fancy Food Show.

Crafted with five USDA-certified organic adaptogenic mushrooms and vibrant fruit flavors, High Ground delivers mood-boosting, body-hydrating benefits without the earthy aftertaste. No mixing required—just crack a can and sip. Experience enhanced mood with Lion’s Mane, stress relief with Reishi, increased energy with Cordyceps, immune support with Chaga, and improved digestion with Turkey Tail.

What’s new:
Orange Passionfruit – juicy, tropical, and packed with tropical brightness
Chili Mango – a fiery-sweet flavor punch with cult-favorite potential

Why It’s Newsworthy:

• Bronze winner at the World Alcohol-Free Awards
• Silver medalist at the LA Spirits Awards
• #2 most-loved functional ingredient: adaptogenic mushrooms
• Functional beverages projected to grow 7.2% CAGR through 2030
• Clean label, planet-friendly, and made to fly off shelves

“We created High Ground to make mushrooms fun, functional, and genuinely craveable,” says founder Jessie Zachowski. “Winning international recognition for flavor was the cherry on top—now we’re leveling up with bold new releases.”