Dove’s 2026 Super Bowl commercial is all about empowering young girls to play the sports they love with confidence!

The beauty brand has released its third annual spot celebrating joy and confidence of girls who are motivated to do what they love without worrying about how they look.

Set to a catchy beat, the ad starts with a strong hook, noting that “1 in 2 girls who quit sports are criticized for their body type.”

The ad was developed in partnership with Ogilvy.

Dove launched the Dove Body Confident Sports program in 2023 to help kids ages 11-17 build body confidence with a scientifically proven set of coaching tools.

In a statement, the company’s Chief Growth Officer Marcela Melero said: “Girls are leaving sports at alarming rates due to body confidence pressures. Now more than ever, they deserve environments and support systems that celebrate who they are and what they can do – not what they look like. This campaign is about more than a single moment, it’s part of an ongoing, long-term effort from Dove to remind every girl that her joy, confidence, and love for sports is louder than any criticism she faces.”

Watch more of 2026′s best commercials that aired during the Super Bowl!