Fashion

Swedish fast fashion retailer giant H&M announces a special collaboration with Polish designer Magda Butrym.

In Full Bloom: Magda Butrym x H&M

The limited edition collection spans from ready-to-wear, accessories and jewellery imbued with Magda Butrym’s hallmark contemporary Slavic style, intricate craftsmanship, and ultra-feminine details. “I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower. Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand.” shares Magda Butrym.

Add to cart: the hero buys

This collection marks the 10th year anniversary of the brand and also features the use of various iconic garments from the house’s archive, from draped jersey dresses adorned with blooming flowers details, to wide-shouldered tailoring and structured, oversized coats. “We are thrilled to be inviting people into Magda’s powerful and poetic world. The collection is full of vitality and joy and speaks to Magda’s exceptional skill for interpreting contemporary femininity in rich and unique ways.” – Ann-Sofie Johansson, H&M.

The highlights? A red sophisticated ruffled gown, a sweeping crochet lace gown, and a rich burgundy leather coat.

A can’t-miss fashion collaboration: save the date

Mark your calendars for the fashion drop of the season. The Magda Butrym x H&M is set to launch on April 24, 2025 across selected stores in the GCC: Dubai Mall, Mall of the Emirates, The Avenues Mall, and Riyadh Park as well as online in Kuwait, Saudi Arabia, and UAE.

Scroll through the gallery below for a preview of the collection:

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Images: Supplied