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Orgo-Life the new way to the future Advertising by AdpathwaySpencer Pratt Reveals “Incredible” TikTok Income After His and Heidi’s Montag Home Burned Down
Your POV on Heidi Montag and Spencer Pratt's net worth might be incorrect.
In fact, the Hills alums—who lost their house and almost all of their belongings earlier this month to the Palisades Fire in Los Angeles—said that they don't make as much money on TikTok as fans think, with Spencer clarifying that he was only earning 10 cents for every 10,000th view on the social media platform until recently.
"I screenshotted my RPM that shows how much I made on Tiktok," Spencer exclusively told E! News co-host Keltie Knight in an interview airing Jan. 23. "Everyone thought that was $3.5 million in the week."
However, according to Spencer, he actually only made $3,500 that week from the 5,000 videos on his account, explaining that many of the views on his TikTok videos aren't monetized by the app's content creator program.
"If it was true," Spencer said with a laugh, "we would be in Bel Air right now shopping for our new house."
Still, the 41-year-old is amused by the idea that the internet thinks "Spencer's rich and famous." As he pointed out, he's now earning 12 cents per 10,000 qualifying views.
"I'm not against the brand," Spencer quipped. "So, soon as I am rich and famous, everyone will really know so quick."
As for his Snapchat income? "I made $25 in one day," he revealed, "off lots of snaps."
But for former Princes of Malibu star and his wife—who share sons Gunner, 7 and Ryker, 2—every cent matters in their journey to rebuild their home. Whether it's through social media or music royalties, Heidi said she's thankful for the outpouring of support she and Spencer have received during their "darkest hour."
Vivien Killilea/Getty Images
"It feels incredible," she told E! News, "because we can't afford to rebuild our house right now. We don't have the money to do that."
The 38-year-old continued, "Hopefully, we will be able to do that and we will be able to get our kids' house back."
For now, the couple are leaning on their support system, which includes pal Avril Lavigne.
"When this was all happening, she DM'd me on Tiktok and was like, 'Hey, I wanna bring you guys over some wine,'" Spencer recalled. "So, Avril Lavigne came over and was here for five hours—the best energy."
Heidi added, "And she brought me three of her own purses and a pair of sunglasses. I was like, 'Oh my gosh!'"
For more from their joint interview, tune into E! News tonight, Jan. 23, at 11 p.m.
And for more on the actual income of your favorite social media influencers, keep reading.
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
J Lingo/Shutterstock
JoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Eamonn M. McCormack/Getty Images
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Rosdiana Ciaravolo/Getty Images
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Instagram/Lily Phillips
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
Cassidy Sparrow/Getty Images for META x Megan Thee Stallion
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Jerod Harris/Getty Images for Netflix
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Jared Siskin/Patrick McMullan via Getty Images
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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