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Orgo-Life the new way to the future Advertising by AdpathwayMeghan Markle Posts Rare Clip of Prince Harry Dancing at Invictus Games
Meghan Markle is all about the details.
The Duchess of Sussex unveiled the logo for her lifestyle company As Ever—which she originally debuted in 2024 as American Riviera Orchard—incorporating some personal touches influenced by her husband Prince Harry.
The minimalist crest, featured at the top of the brand’s newly-launched website, prominently features a palm tree in an apparent nod to the couple’s home in California. The inclusion of two hummingbirds is also significant, given that Harry, 40, has a special memory involving the birds from shortly after the death of his grandmother, Queen Elizabeth II.
“Soon after our return, a hummingbird got into the house,” the Duke of Sussex wrote in his 2023 memoir, Spare. “I had a devil of a time guiding it out, and the thought occurred that maybe we should start shutting the doors, despite those heavenly ocean breezes.”
When a friend suggested the bird’s arrival could be “a sign,” the royal began reflecting on the hummingbird’s significance.
“Aztecs thought them reincarnated warriors,” he went on. “Spanish explorers called them ‘resurrection birds.’”
Aside from the significance of the species in her logo, Meghan, 43, also put a lot of thought into the title As Ever. When she teased a spring 2025 launch on the brand’s Instagram page, she explained that the name change didn’t happen overnight.
Kevin Mazur/Getty Images; As Ever
“Last year, I had thought, ‘American Riviera, that sounds like such a great name,’” she said in a Feb. 17 Instagram video. “It’s my neighborhood. It’s a nickname for Santa Barbara.”
However, the Suits alum—who is set to return to television in the Netflix lifestyle series With Love, Meghan—eventually decided the name “limited me to things that were just manufactured and grown in this area,” opting to rebrand the company after securing the As Ever name in 2022.
“As things are starting to trickle out there,” she continued, “I wanted you to hear it from me first.”
Keep scrolling for more royal updates…
Karwai Tang/WireImage
Prince Harry Reaches Settlement in U.K. Tabloids Lawsuit
The Duke of Sussex reached a settlement with News Group Newspapers—which is responsible for The Sun as well as the now defunct News of the World—on Jan. 22 after suing the organization in 2019 over alleged unlawful actions on the part of journalists and private investigators working for the newspapers to obtain information on the royal family.
The deal included the company paying "substantial damages," as well as issuing a "full and unequivocal apology" to Harry and public acknowledgement of "the extensive coverage and serious intrusion into his private life as well as the private life of Diana, Princess of Wales,” per NBC News.
Max Mumby/Indigo/Getty Images
Kate Middleton Is in Remission After Finishing Chemotherapy for Cancer
The Princess of Wales announced on Jan. 14 that she's in remission after complete cancer treatments.
"It is a relief to now be in remission and I remain focused on recovery," she wrote in a message on X, formerly Twitter, Jan. 14. "As anyone who has experienced a cancer diagnosis will know, it takes time to adjust to a new normal."
"I am however looking forward to a fulfilling year ahead," she continued. "There is much to look forward to."
Photo by Astrida Valigorsky/Getty Images
Meghan Markle's Longtime Dog Guy Dies
The Duchess of Sussex mourned the death of her beloved rescue beagle, who she adopted in 2015 before meeting husband Prince Harry.
She wrote on Instagram Jan. 7, "I have cried too many tears to count - the type of tears that make you get in the shower with the absurd hope that the running water on your face will somehow make you not feel them, or pretend they’re not there. But they are. And that’s okay too."
"Thank you for so many years of unconditional love, my sweet Guy," Meghan added. "You filled my life in ways you’ll never know."
Samir Hussein/WireImage
Prince William Mourns Death of Former Nanny's Stepson
Edward "Ed" Pettifer—stepson of Prince William and Prince Harry's former nanny Alexandra Pettifer, also known as Tiggy Legge-Bourke—was one of the victims of the New Year's Day terrorist attack in New Orleans.
"Catherine and I have been shocked and saddened by the tragic death of Ed Pettifer," William said in a message posted on Kate Middleton's Instagram Stories Jan. 4. "Our thoughts and prayers remain with the Pettifer family and all those innocent people who have been tragically impacted by this horrific attack."
Michael Buckner/Variety via Getty Images
Meghan Markle Rejoins Instagram to Reveal New Netflix Show
The Suits alum—who shut down her personal social media accounts shortly before her 2018 wedding to Prince Harry—debuted a solo Instagram page on Jan. 1.
A day later, she announced a new Netflix series titled With Love, Meghan, which "reimagines the genre of lifestyle programming, blending practical how-to’s and candid conversation with friends, new and old," according to a press release.
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