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E! Illustration/ILIA Beauty
It's time to stock up on all of your fave ILIA products!
The beauty brand's Friends & Family Sale just kicked off today, bringing 20% off to your entire cart. But the deal gets even sweeter: VIPs get first dibs plus 25% off sitewide, and it's free to join so you have no reason to miss out on extra savings.
- Bestselling light coverage skin tint: Super Serum Skin Tint SPF 40 ($36, reg. $48)
- Editor-approved mascara: Limitless Lash Mascara ($21.75, reg. $29)
- Versatile color for cheeks and lips: Multi-Stick ($27, reg. $36)
We're big fans of ILIA's whole line of skin-first-beauty products, from new releases like the Sun Serum Mineral Sunscreen to longtime faves like the Lip Wrap Overnight Mask.
All sets (which already provide a great value) are an extra 20% off and there are even a few special gifts with purchase available:
- Mini Limitless Lash Mascara or Mini Lip Sketch in Banquette with any order
- Full-Size Bronzer or Highlighter on orders of $100+
- Full-Size Barrier Build on orders $175+
Shop even more ILIA deals, below.
ILIA Face Makeup on Sale
- Super Serum Skin Tint SPF 40 ($36, reg. $48)
- Multi-Stick ($27, reg. $36)
- Soft Focus Setting Powder ($28.50, reg. $38)
ILIA Lightshift Cream Highlighter
Find your light with this luminous cream highlighter that seamlessly blends into a weightless powder for long-lasting wear.
Skin Blur Serum Concealer
Featherweight and self-setting, this concealer has a serum-like texture that provides a blurred, natural finish. Made with caffeine and peptides, it's ideal for under the eyes or spot concealing.
ILIA Eye Makeup on Sale
- In Frame Brow Gel ($18.75, reg. $25)
- The Necessary Eyeshadow Palette ($30.75, reg. $41)
- Fullest Volumizing Mascara ($21.75, reg. $29)
ILIA Eye Stylus Shadow Stick
This shadow stick seamlessly glides on, delivering shimmery or matte pigment that's long-lasting. Choose from a blended, playful look or go ultra-precise.
Editor's Pick
ILIA Limitless Lash Mascara
This is my personal favorite mascara for several years running now, and always garners tons of compliments on my lashes. It leaves them separated, lifted and lengthened, without any clumping or dryness.
ILIA Lip Products on Sale
- Lip Sketch Hydrating Crayon ($20.25, reg. $27)
- Color Block Lipstick ($21.75, reg. $29)
- Lip Wrap Overnight Mask ($19.50, reg. $26)
ILIA Overglaze Hydrating Lip Gloss
Glossy, hydrating and dimensional, this long-wearing gloss moisturizes and cushions in multiple shades.
ILIA Balmy Tint Hydrating Lip Balm
Buttery and buildable, this isn't your average lip balm! It hydrates while providing a beautiful wash of sheer color.
ILIA Bright Start Retinol Alternative Eye Cream
Enjoy a bright start to your day with this easy-to-apply eye cream. The texture is weightless, so you don't have to worry about pilling when you go in with makeup on top, and the cooling ceramic tip easily delivers the product.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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