Fashion

In a sea of identical ‘it’ bags, bag charms and embellishments offer a way to personalising your arm candy.

It has built momentum since spotted on the Miu Miu and Balenciaga SS24 runways. As these cool-girl brands are the purveyor of trends, the fashion set has naturally picked up on it – and went hard on adorning bags with an assortment of playful charms and trinkets. Above, content creators Pernille Teisbaek and Leia Sfez have mastered the art of layering embellishments on their prized possessions that showcase their individuality.

This trend offers a fun, youthful and authentic way to elevating, injecting nostalgia and hyper-personalizing. So, if you’re communicating your identity or political stance to a generic ‘it’ bag – the choices are endless. If you are creative enough, anything can be a bag charm!

Currently, the charm of choice are kitsch plush toys such as the Labubu dolls. If you can’t get a hand of them right now or seem out of character, you’ll find in our hand selected edit an alternative mix of high and low charms – from Loewe’s Dhs1,800 Chow Chow charm, Louis Vuitton’s Western Chain Charm that costs around Dhs3,700 (and doubles as a chain belt) to Sensi Studio’s Dhs200 Fruit Charm that is a perfect summer bag accessory.

Don’t know how to start? Below, owner of New York-based retailer Hirshleifers, Lori Hirshleifer, shares her guide here:

Scroll through the gallery below for our editor-approved bag charm edit:

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Image: Instagram @pernilleteisbaek @leiasfez @poubel