Justin Bieber and Hailey Bieber have sparked speculation after unfollowing music mogul Scooter Braun on Instagram. The couple’s decision comes amid growing tensions between Bieber and Braun, who has managed the pop star since his rise to fame in 2008. Now, many are curious to know what happened.

Here’s more about what happened to Justin Bieber, Hailey Bieber, and Scooter Braun.

What happened to Justin Bieber, Hailey Bieber, and Scooter Braun?

The long and complex professional relationship between Justin Bieber and Scooter Braun seems to have taken another dramatic turn. Bieber, who has been managed by Braun since his discovery on YouTube in 2008, recently unfollowed his longtime manager on Instagram. The move quickly drew attention, prompting questions about the timing and underlying tensions. Shortly after, Braun deactivated his own Instagram account, further fueling rumors of a rift.

According to a Billboard report from 2023, Bieber had been actively exploring ways to remove himself from Braun’s management. Despite the public distancing, Bieber remains under contract with Braun’s management for a few more years, following amendments to their agreement in 2020. Adding to the questions, reports surfaced that Hailey Bieber has allegedly blocked Braun on social media. While none of the parties involved have commented on these developments, the actions suggest a significant shift in the dynamics between the Biebers and Braun.

These changes come amid Braun’s new career developments. In 2024, he announced his retirement from artist management after a storied 23-year career. His departure followed a wave of exits from his roster at SB Projects, including high-profile names like Ariana Grande, Demi Lovato, and J Balvin. Now serving as CEO of HYBE America, Braun has shifted focus to his leadership role within the global entertainment company.

Meanwhile, Bieber has been focusing on his personal life and music. In August 2024, he and Hailey celebrated the birth of their first child, Jack Blues Bieber. The following month, indie musician Mk.gee revealed to the New York Times that Bieber had been experimenting with new sounds in the studio, describing the artist as “searching.”