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Kate Moss returns to the Gucci runway 30 years later in a gown with peekaboo thong

2 months ago 57

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Kate Moss walked Gucci’s runway show in Milan in a gown cut low down the sides to reveal a whale-tail thong. REUTERS

Gucci gave Kate Moss a very cheeky homecoming.

The British supermodel, 52, closed Demna’s first Gucci runway show on Friday in Milan, walking the catwalk at Palazzo Delle Scintille in a sparkling black turtleneck gown cut low down the sides to reveal a flashy thong — and the two swallows she has tattooed on her lower back.

It was a full-circle moment for Moss, who was one of Tom Ford’s go-to Gucci girls in the mid-’90s and hadn’t walked for the house in roughly three decades.

The supermodel, 52, closed the show, which marked Demna’s debut as creative director. katemossagency/Instagram
Moss hadn’t walked for Gucci since Tom Ford’s Spring 1997 show — the same collection where the house’s now-legendary G-string first debuted. Penske Media via Getty Images
The glittering gown left Moss’ entire back bare, showing off the pair of sparrow tattoos on either side of the GG emblem. katemossagency/Instagram

Her last appearance, in fact, was Ford’s spring 1997 show — the very collection that introduced the designer’s now-legendary interlocking-G thong to the fashion world.

Ford closed that show with two models — a man and a woman — wearing the daring design, sending the fashion world into a frenzy.

Friday’s show, dubbed “Primavera” after the Botticelli painting that inspired the Gucci Flora fragrance, marked Demna’s first proper runway presentation since taking the creative reins at the Italian house.

Moss was in famous company on the catwalk. Emily Ratajkowski, Karlie Kloss, Vivian Wilson and Gabbriette also took turns in the designer’s debut collection, which leaned heavily into slinky silhouettes, flashes of skin and Ford-era callbacks.

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Ford sent both male and female models down the catwalk in the skimpy G-string. Daily Mail/Shutterstock
The designer’s provocative reign as Gucci’s creative director spanned 1994 to 2004. Penske Media via Getty Images
Moss was joined by fellow models Emily Ratajkowski, Karlie Kloss and Vivian Wilson in the star-studded show. REUTERS
Before Gucci, Demna spent a decade as creative director at Balenciaga, where he was known for high-concept runway spectacles. katemossagency/Instagram

In recent years, the Gucci thong has undergone a fashion renaissance. Kim Kardashian and Solange were among the first to show off the archival piece in 2019, and since then, the look has become a celebrity fixture.

Lori Harvey posed in the bikini version of the G-string during a Mexico vacation last September, while Hailey Bieber wore a custom crystal gown by Gucci with a matching exposed thong to the GQ Men of the Year party two months later.

With Demna at the helm, the barely-there underwear is back on the runway where it started.

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