For six years, the best Tower 28 products have quietly transformed the beauty game by proving that makeup can—and should—do more. Born from the founder’s personal battle with eczema, the brand is a breath of fresh air in a world full of irritating, complicated formulas. Its products are simple yet powerful: clean, vegan, fragrance-free, and crafted specifically for sensitive skin. From the viral SOS Rescue Spray to the SunnyDays SPF 30, plus bronzers and blushes that hydrate as they glow, the brand tackles skin issues like redness and acne with formulas accepted by the National Eczema Association.

Our Favorite Tower28 Products

• Instant Erase: Swipe All-Over Hydrating Serum Concealer, $22
• Lash Out Loud: Make Waves Mascara, $20
• The Big Chill: SOS Rescue Spray, $28
• Matte Moves: GetSet Matte Powder Blush, $22
• Glow for Gold: Bronzino Illuminating Bronzer, $14
• Gloss Boss: LipSoftie Lip Treatment, $16
• Block Party: SunnyDays SPF 30 Tinted Sunscreen, $32

Whether you’re looking to reduce redness, fake eight hours of sleep, or transform dry lips, Tower 28 blurs the line between skin care and makeup in the best way possible. Ahead, discover the essentials that our editors can’t live without.

Instant Erase: Swipe All-Over Hydrating Serum Concealer

Why it's worth it: The refreshing, cooling sensation and the buildable, medium-to-full coverage that tackles everything from discoloration to acne are what make the Swipe All-Over Serum Concealer a standout. Packed with skin-loving ingredients like hyaluronic acid, lysine, and caffeine, this serum-based formula does double duty by hydrating as it conceals. Plus, it features cica (Centella asiatica), a K-beauty favorite known for calming redness and soothing sensitive skin. True to Tower 28’s ethos, this lightweight concealer meets the National Eczema Association’s Seal of Acceptance standards—meaning no fragrances or alcohol, and just gentle, effective coverage.

Lash Out Loud: MakeWaves Mascara

Why it's worth it: When it comes to mascara, you want every last lash coated and separated, and Make Waves Mascara delivers just that. Its wand, made with short bristles, grips lashes to fan them up and out with precision. It even reaches those hard-to-get baby lashes in the inner corner without smudging your nose. Thanks to humidity-resistant Aquaflex Technology, lashes stay lifted and volumized all day (our editors find it so effective, it almost feels like hairspray). To help keep the lashes protected and strong, it’s balanced with a nourishing castor oil blend that also fends off flaking. Bonus: It’s very gentle, even on the most sensitive of eyes.

The Big Chill: SOS Rescue Spray

Why it's worth it: There’s no question as to why Tower 28’s SOS Daily Rescue Facial Spray went viral on TikTok. It caters to sensitive and stressed-out skin (hi, acne and eczema) and consists of three simple ingredients: water, sodium chloride, and hypochlorous acid, a “powerful killer of bacteria, viruses, and even fungus,” Jaimie DeRosa, MD, a double-certified plastic surgeon in Boston, previously explained. Although the ingredient list is short, these powerhouses do so much, including preventing future breakouts, calming inflammation, minimizing itchiness, and depuffing the skin. David Kim, MD, a board-certified dermatologist based in New York City, previously told Allure that the anti-inflammatory facial mist is particularly beneficial for dry skin following air travel. And, by the way, this spray has the National Eczema Association's Seal of Acceptance.

Matte Moves: GetSet Matte Powder Blush

Why it's worth it: Tower 28’s GetSet Blur + Matte Powder Blush is a pro at staying put all day, thanks to its matte finish and self-setting abilities. On scorching days, we extra appreciate this sweat-proof and transfer-proof formula, assisted by hydrophobic silica (which repels water) and lauroyl lysine (to lock everything in place). Oil-absorbing kaolin clay keeps shine at bay with zero sparkle, while squalane delivers deep hydration, making this blush a great pick even for drier skin. Available in nine shades, you can go bold with the warm fuchsia Feliz Fresca or keep it natural with the mauve-toned Long Beach Iced Tea.

Glow for Gold: Bronzino Illuminating Bronzer

Why it’s worth it: Tower 28’s Best of Beauty-winning Bronzino Illuminating Bronzer is basically your dream glow in a compact. It catches the light with its shimmery essence, giving you that effortless, just-left-the-beach radiance—perfect for summer…or the dead of winter when you’re craving some color. Packed with skin-loving ingredients like mango butter, green tea extract, and castor seed oil, this cream bronzer keeps your skin hydrated all day long without emphasizing texture or sinking into fine lines. The finish is on the sheer side but buildable, so you can layer up without worrying about any cakey patches.

Gloss Boss: LipSoftie Lip Treatment

Why it's worth it: Fall is just around the corner, and our go-to berry lippie is Tower 28’s LipSoftie in Ube Vanilla—though we won’t lie, we’ve been layering it all summer, too. Other favorites that work year-round? Sugar Plum, a sheer mauve, and Dulce de Leche, a warm caramel brown. They taste just like their names, so don’t be surprised if you find yourself craving a sweet treat mid-wear. Beyond the sultry shades, these glosses deliver next-level shine with hydrating shea butter, lysine, and jojoba oil that make your pout look plumper and, dare we say, way more kissable. It’s a die-hard work bag staple we keep reaching for while typing away at our desks.

P.S. The clear LipSoftie formula won a 2024 Best of Beauty Award in the Sensitive category.

Block Party: SunnyDays SPF 30 Tinted Sunscreen

Why it's worth it: Since its 2021 launch, Tower 28’s SunnyDays SPF 30 Tinted Sunscreen Foundation has been a longtime editor favorite because of its lightweight, barely-there feel and natural sheer-to-medium finish. It’s the perfect mix of makeup and skin care, so it’s great for those who have concerns that they want to cover and treat simultaneously. Packed with skin-softening, redness-reducing prickly pear and soothing aloe vera, it keeps your skin calm and nourished all day long—especially after long hours in the sun. Our team also gives it high marks for its inclusive range of 17 flexible shades. Like most Tower 28 products, this formula carries the National Eczema Association’s Seal of Acceptance, proving it’s gentle, effective, and free from common irritants.

Frequently Asked Questions

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best Tower 28 products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors, along with special consideration from makeup artists and dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page involved in our reporting, check out our complete review process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine. You may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors, in addition to the wide range of outside testers and industry experts we regularly call upon, is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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Done reading? Now watch Brittany Broski's 10-minute routine for a 1930s look:

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