Pepsi is taking direct aim at Coca-Cola in its ad that debuted during the 2026 Super Bowl… and the ad also spoofs the Coldplay kiss cam moment.

In the ad, a polar bear is seen doing a blind taste test, ultimately choosing Pepsi Zero Sugar over Coca-Cola Zero Sugar.

The polar bear, which is the longtime Coke icon, is seen going to therapy with Taika Waititi as the therapist. The bear then wanders the streets of a city and meets another polar bear who prefers Pepsi.

The bears then go to a concert and are seen cuddling on a kiss cam that looked identical to the screen at the Coldplay concert, where the most famous kiss cam moment ever happened.

If you missed it, the woman from the Coldplay concert just broke her silence in a recent interview.

Watch more of 2026′s best commercials that aired during the Super Bowl!