Fashion

If you’ve been on the hunt to purchase your first designer bag, look no further than the second most-wanted brand of the moment: Coach.

According to The Lyst Index Q2 2025 released recently, the brand ranks as the fifth hottest brand next to Prada – overtaking The Row who have previously dominated the global shopping retail platform’s quarterly reports.

This reignited love for the American brand comes as no surprise. Over the past months, Coach has been on point with their marketing and social media strategies, that have gained Gen Zs stamp of approval along with the pull of stylish celebrities the likes of Bella Hadid, Emily Ratajkowski, and Camila Mendes consistently spotted rocking their Coach bags. Then there’s also Jennifer Lopez, who has been fronting various campaigns for Coach.

The label was founded in New York in 1941 as a family-run workshop. They have made bags and leather goods accessible to any fashion enthusiast. With its enduring styles that come at reasonable price points and premium quality. The successful comeback can be attributed to its current Creative Director Stuart Vevers. The British fashion designer, at the creative helm, has managed to capture the spirit of today’s generation. They’ve explored evolved design concepts of heritage pieces in playful iterations.

From Tabby to Brooklyn, Emirates Woman selects 10 of the hottest Coach bags to purchase right now:

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