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Say “Hello Beautiful” to Elomi Lingerie: The Brand’s U.S. Debut Takes Center Stage at This Weekend’s TCFStyle Brunch

6 months ago 49

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At The Curvy Fashionista, Elomi Lingerie has always held a special place in our hearts. For years, their lingerie has been a beacon of confidence and comfort for full-busted, full-figured women and now, we’re thrilled to announce Elomi as the Presenting Sponsor of our TCFStyle Brunch, happening this weekend, October 18th in Los Angeles at the Epic Icon Center!

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Spring 26

This is more than just a partnership. It’s a powerful celebration of curves, confidence, and community, brought to life by a brand that truly gets us.

Say Hello to Something Beautiful with Elomi Lingerie

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Spring 26

With over 67% of women in the U.S. wearing a size 14 or above, Elomi knew it was time to take up more space and they’re doing just that with the launch of their new U.S. website and the debut of their Hello Beautiful campaign.

Designed to inspire and empower, the campaign is rooted in Elomi’s mission: to champion different shapes and sizes, giving women the confidence to love their bodies, exactly as they are. “We wanted to create a campaign that brings our community of wonderful women from all over the country together to celebrate their curves and extend our platform for them to share their stories,” the brand shares.

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Spring 26

The launch of their U.S. site offers more than just convenience,it’s a statement. Elomi now has a centralized platform to showcase their full collection, including beloved styles like the Matilda, Morgan, Smooth, and Nerina. This is Elomi’s moment to show up for their U.S. audience in a bigger, bolder way.

The Power of Authentic Voices

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Fall 2025

To bring Hello Beautiful to life, Elomi tapped into its most powerful asset: its community. The campaign’s featured influencers: Caralyn Mirand, Essie Golden, Nahiely Alexandra, Ashley Morgan, and Ashley Robbennolt weren’t randomly selected. These women have built authentic, ongoing relationships with the brand, many having worked with Elomi for years.

“When women find our product, they feel transformed,” Elomi explains. “So, it was really important to us that the women representing Hello Beautiful had real, personal connections to the brand. Their stories show the true impact of great lingerie and the confidence that comes with the right fit.”

What to Expect from Elomi Lingerie at the TCFStyle Brunch

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Fall 25

Elomi is pulling out all the stops for the brunch this weekend. Attendees will get to experience the brand in real life, from fittings to fittings, and everything in between.

  • Live Fit Talk hosted by Frederika Zappe and Molly Hopkins of LiviRae Lingerie
  • Onsite Bra Fittings by expert fit specialists
  • Exclusive Giveaways from Elomi
  • A Major Surprise for one very lucky brunch guest

Elomi shares, “We’ve been working on bringing Hello Beautiful to life for the TCFStyle Brunch. Our team of fit specialists will be there to help women find their perfect fit and fall in love with their curves all over again.”

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Fall 25

A Campaign and Community That Continues to Grow

Elomi Lingerie Launches “Hello Beautiful” Campaign and U.S. Website, Celebrates at TCFStyle Brunch in LAImage via Elomi Fall 25

While Hello Beautiful is launching with a bang, Elomi says it’s just the beginning. Behind the scenes, they’re already preparing to spotlight even more brand fans, everyday women with incredible stories. Through social activations and giveaways, Elomi Lingerie will continue encouraging women to shout out the beautiful people in their lives, with chances to win lingerie along the way.

“We’re excited to continue championing body positivity and to see where this campaign takes us into next year and beyond,” Elomi says.

Do you have your tickets yet? Tickets Are Still Available!

Don’t miss the chance to be part of this unforgettable event. Join us, Elomi Lingerie, and an incredible community of stylish, powerful women this weekend in LA for a brunch like no other.

Marie Denee is a digital marketing strategist, media aficionado, and plus size fashion pioneer. Known as the “walking wiki of plus-size fashion,” Marie has spent over two decades empowering women to celebrate their curves while reshaping the paradigm of fashion norms.
In 2008, she launched The Curvy Fashionista, a leading plus-size digital media platform, in response to systemic issues within plus-size fashion, including poor merchandising, back-of-store placement, and a lack of size-inclusive design expertise. As Editor-in-Chief, Marie and her team curate plus size wardrobe and style options from top fashion brands, deliver inclusive news content, and host community-centered events virtually and in person.

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