Sometimes high-profile celebrities (and their hair) need a little damage control.

For over a decade, stars and their stylists have relied on Olaplex‘s cult-favorite hair repair products. And today, the brand unveiled an updated version of its hero product: No.3 Plus Complete Repair Treatment.

It works in just three minutes — far faster than the original version — and the brand says it’s clinically proven to deliver hair that’s three times stronger, softer and healthier-looking after only one use.

Chloe Fineman stars in the product’s launch campaign, and is clearly a major fan of the reformulation.

Olaplex No.3 Plus Complete Repair Treatment

Olaplex

“No.3 has always been my ride-or-die, and No.3 Plus somehow makes it even better,” she said in a press release. “It gives me that instant softness and strength that lets my hair keep up with everything I’m doing.”

While Fineman cited her hectic schedule of red carpets and photo shoots, the formula’s designed for use every one to three washes (no need to save it for extreme hair damage or “SNL”-worthy tress transformations).

Celebrity colorist Tracey Cunningham is hooked on No.3 Plus, too, saying that while “most treatments just coat the hair to make it feel soft,” the latest Olaplex drop actually “works deep within the hair fiber.”

“Three minutes, total reset, and I’m back to pretending I didn’t just put my hair through absolute chaos,” says the “SNL” star. Olaplex

The beloved repair products are designed to treat hair from the inside out. Olaplex

She was so obsessed with the original formula, she even became a global ambassador years ago — and introduced star clients like Kim Kardashian, Dakota Johnson and Jennifer Lopez to the products. (Her arsenal also includes the label’s No. 4 Bond Maintenance Shampoo and No. 5 Conditioner, plus the weightless No. 7 Bonding Oil.)

“I’ve built my career on maintaining the integrity of my clients’ hair, and Olaplex the gold standard for that,” she said in a press release.

“When a product is clinically proven to make hair three-times stronger and softer after just one use, I know my clients are getting a real transformation they can see and feel.”

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.