Credit: bb.q Chicken

Felix is partnering with bb.q Chicken for a tasty collaboration.

The 25-year-old Stray Kids superstar is partnering with the popular global Korean fried chicken restaurant chain, which is launching a new menu item, Feel Crunch Chicken, in celebration of the news.

The new flavor is “made with a sweet-and-savory caramelized onion sauce and then topped with golden crunchy flakes – creating a unique combination of flavor and texture,” per an official release.

bb.q Chicken began a soft launch of Feel Crunch Chicken at select company-operated locations across the U.S. on July 7. It officially launches nationwide at bb.q Chicken locations today (Thursday, July 16).

Felix is a big fan of the chain’s items, including Crunch Butter Chicken and Jamaica Sotteok Manna Chicken.

“As global interest in Korean culture continues to grow beyond streaming screens and onto fast casual menus across the country, bb.q Chicken wanted to find an opportunity to celebrate its authentic space in both,” said bb.q Chicken’s U.S. spokesperson in a statement.

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“Felix has a genuine obsession with bb.q Chicken which makes him the perfect fit for this brand ambassador role.”

“Feel Crunch was actually handpicked by Felix himself, and it highlights different elements of his favorite bb.q Chicken flavors. We’re excited for his fans, and other bb.q Chicken fans, to taste it for themselves.”

Fans will see Felix featured in both online and in-store campaigns that are still to come.

Find out who are the most popular members of Stray Kids as of 2026, ranked.

Posted To:Bb.q Chicken Felix Food K-Pop Stray Kids