Dark undereye circles? Don’t know them.

Tarte’s bestselling concealer, Shape Tape, just got a lot easier to buy. This week only, the brand is offering 40% off the cult favorite to celebrate 10 years since its inception. Hurry though; the Shape Tape Week sale only runs through Jan. 24.

According to Tarte, it’s the number one concealer brand in America, with one tube sold every four seconds globally. It’s also beloved by stars like Shay Mitchell, Madelaine Petsch and Kyle Richards, with the latter once telling Bravo, “It’s an emergency if I don’t have it.”

The sale extends to Amazon; however, Tarte’s website has additional promos, including the famed Maracuja Juicy Lip Plump for just $10.

Tarte Shape Tape Contour Concealer

Tarte

Made with shea and mango butters for moisture, the waterproof, cruelty-free concealer promises not to crease and offers up to 16 hours of wear. It also helps smooth and blur the appearance of fine lines and wrinkles, for a winning combo.

The formula also boasts an impressive shade range and nearly 12,000 five-star reviews on Amazon alone, including one reading, “Shape Tape Concealer is impressive — smooth, easy to blend, and truly full coverage. It hides dark circles and fine lines beautifully, leaving a flawless matte finish that lasts all day.”

Tarte Shape Tape Ultra Creamy Concealer

Tarte

All of the concealer formulas are on sale during Shape Tape week, including the Ultra Creamy version, which is perfect for dry skin. Made with hyaluronic acid and vegan squalane, Tarte says it’s like having an eye cream built in.

You can also score a Shape Tape liquid blush for just $16. Featuring moisturizing ingredients like the concealer, the creamy formula is available in satin or glow finish and is more than 50% off.

And don’t miss the Sarah Jessica Parker-approved Maracuja Juicy Lip, which is marked down to $10 during the sale event. Pick your favorite formula, with options including lip plumpers, oils and balms.

Tarte Vanilla Icing Juicy Lip

Tarte Blush Tape Liquid Blush

Tarte

Peruse the site to find more bestsellers marked down for the anniversary sale, including contour, highlighter and more. It’s the prime time to restock your makeup bag for less!

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.