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Orgo-Life the new way to the future Advertising by AdpathwayIn his novel about beauty, love, and his mother, a Vietnamese beauty worker by trade, Ocean Vuong wrote it best: “To be or not to be. That is the question. A question, yes, but not always a choice.”
The programs meant for refugee Vietnamese, alongside immigrant enclaves created out of necessity due to racism, made group economics even more vital. They also privileged the middle class and those more easily assimilated into America, those with English proficiency and those with military connections. After the first group of trainees, mostly middle-class, English-speaking, and with military connections, more and more refugees coming from more rural areas or with lower proficiency levels also entered the industry. The success of these new immigrants in a racist institution fostered resentment among longer-standing American minorities. Asians were shaped into a myth of the model minority that many of us took to the bank: our own banks, our own familial networks, or government-sponsored programs. We were also expected to fight against other minorities for space and economic opportunities that white people had no interest in, redlined into the same housing markets and expected to betray each other, told that there was scarcity. It often worked, because racist communities across the United States created scarcity through refusing to lease or lend to nonwhite community members. People implemented racist clauses in housing deeds and rejected or offered outrageously predatory lending terms to nonwhites, permitting exceptions occasionally to Asians only by assuming their proximity to whiteness or to American militarism. Redlining, the shorthand for race-based exclusionary tactics in real estate, has been actively evolving since the term and practice was coined in the 1930s. It has been seen in all the major United States cities: Los Angeles, New York, Atlanta, Chicago, Detroit. All of which are beauty hubs, too.
In 2022, Black nail technicians made up less than 10 percent of the industry, even though Black women spend 80 percent more than the general market on beauty products. Since the majority of the nail salons across America are Asian-owned and hire within their race, it is not a surprise so much as a consequence of racial capitalism and white supremacy fostering competition and ethnic isolation that repeats itself in communities big and small.
When you walk into a nail salon, you walk into a living history that fills the air alongside all the acrylic particulates. There is a racial hierarchy you walk into, a play that you participate in over and over again in salons across America, one that compresses race, immigration, exploitation, and solidarity into something that looks innocuous. But ask a Black manicurist how hard it is to find a salon that treats them well versus a Vietnamese manicurist in New York, ask if they are paid equally, if they’ve had to pay a fee to get a job. Ask if there’s resentment there. They’ll say yes if they trust you enough to hold their truth. These are the whisper network conversations of radical honesty about race and solidarity that many beauty professionals are afraid to acknowledge. Editorial nail artists are more likely to discuss this openly, as they don’t rely on the employment of a salon owner to pay their bills—and it has always been Black editorial nail artists who have been outspoken about it to me first and foremost. They’ve walked away from salon booths, from steady hours at a shop, finding it less frustrating to work entirely on their own. When pressed, most of the nail techs I spoke to at length brought this problem back to the Vietnam War, the flooding of the market and shifting price points, the economic opportunities given to one community but never offered to their own.
The cost of a manicure is much lower than it has ever been before. The empire of nails has led to plenty of wealthy Asians—Asians are now the wealthiest racial group in America, but the ethnic makeup is a gap like never before. That income inequality gap began stretching in the 1970s, right around the time Asians began opening nail salons. It has also led to the exploitation of newer migrants in the salon space. As a 2015 New York Times two-part exposé addressed, most nail salon workers often experience wage theft, to the point where only a quarter of workers interviewed were paid close to minimum wage—the rest had wages withheld. When the New York Labor Department performed sweeps to investigate labor violations (something they’d never done in a salon before the exposé), they discovered wage theft 80 percent of the time. In a lawsuit filed against their salon owners in New York, workers said that they were paid $1.50 an hour for a 66-hour workweek, that one salon charged them for drinking water, that they were kicked while they sat, working on pedicure stools. One worker was fired after she had to pay hundreds of her own wages to an angry customer for marking her Prada sandals. “I am worth less than a shoe,” she said, remembering the moment with perfect and heartbreaking clarity. While the piece did expose the exploitation of the workers, it also led to an increase in government surveillance in communities under the guise of protecting workers, undocumented immigrants being afraid to show up for work, and nail salon owners banding together for lawsuits on the basis of race discrimination. The cost of a manicure still didn’t go up, so most workers didn’t get raises—they were simply more afraid and more in the spotlight than before. A year after the piece went live, New York ordered 143 nail salons to pay $2 million in damages to 652 employees. That is just a fraction of the workers harmed; that number is merely the number brave enough to speak up, risking all their future jobs.

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