Fashion

Tiffany & Co. unveils its 2025 Ramadan campaign with the evocative film, “Hands of Love”.

“Hands of Love” captures the essence of Ramadan beautifully captured through intimate vignettes that explores the many facets of familial love – portraying the warmth, connection, and cherished rituals of this special time. Scene stills showcase the House’s signature collections including HardWear by Tiffany, Lock by Tiffany, T by Tiffany, Knot by Tiffany and more – all creations that express love that proves Tiffany & Co.’s testament to its dedication of expressing love and expert craftsmanship through iconic creations.

The iconic collections feature statement jewellery pieces that serve as symbols of enduring power, timeless affection, and modernity. Lock by Tiffany is inspired by an 1883 padlock brooch from the brand’s archives, the padlock serves as a reminder between your loved one or yourself as a symbol of commitment and protection. HardWear by Tiffany symbolises empowerment, strength, and tough love. Inspired by a 1962 bracelet from the archives which was then re-imagined into a full collection of bold statement jewellery pieces, worn and loved by celebrity A-listers and tastemakers today. The Knot by Tiffany collection, which features a sculptural yet feminine knot motif in several diamond settings, embodies a symbolic commitment or connection between two individuals. Lastly, a prime example of quiet luxury, the T by Tiffany’s instantly recognisable design reflects clean, intersecting lines inspired by New York City to symbolise love’s endless possibilities and new beginnings.

Set in a local home, the heartwarming film captures the unbreakable bonds during Ramadan through a day in the life in the point-of-view of hands – a symbolism that embodies familial care, bond, preparing meals, passing down of gifts and traditions – during Ramadan. To match the Ramadan spirit, a blend of Arabic-inspired melodies complemented by modern beats weaves through each scene that were infused with subtle Tiffany Blue hues.

Discover the campaign on tiffany.ae and tiffany.sa or click play to watch the full Ramadan campaign:

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Images: Supplied