Tom Brady made time to flex from the Super Bowl sidelines.

The former New England Patriots quarterback, 48, showed off a rare blue ceramic Audemars Piguet Royal Oak Perpetual Calendar watch worth approximately $500,000 as his former team fell to the Seattle Seahawks at Levi’s Stadium Sunday night.

Brady posted a closeup of the timepiece on Instagram Stories with the “😎” emoji.

The monochromatic stunner boasts a case, bracelet and bezel fully crafted in cobalt-hued ceramic with a coordinating Grande Tapisserie dial and white gold hour markers, according to Wrist Aficionado. The luxury sport watch was released in 2022 and fetches $479,000 on the secondary market.

Brady’s horological flex came as he was honored on the field before kickoff alongside fellow Super Bowl MVP legends Joe Montana and Peyton Manning.

Green Day performed during the opening ceremony as the trio of quarterbacks took the stage, drawing mixed reactions from fans on social media.

The Fox commentator broke out the same timepiece on Saturday at the Fanatics Super Bowl party, coordinating it with his midnight blue suede Tom Ford jacket. At a private bash the same night, he was spotted on video cozying up to influencer Alix Earle.

Brady’s love affair with luxury timepieces is well documented. The seven-time Super Bowl champion auctioned off 21 watches from his personal collection at Sotheby’s in December 2025, including a one-of-one custom Audemars Piguet Royal Oak Flying Tourbillon that sold for $720,000.

Just two weeks ago, he flaunted a diamond-and-blue sapphire Patek Phillippe Aquanaut Luce watch that retails for over $285,000 at the NFC Championship Game.

Brady’s watch wasn’t the only Audemars Piguet spotted at the Super Bowl. Bad Bunny, who headlined the halftime show, paired his Zara outfit with a newly released Royal Oak Self-Winding 18-karat yellow gold watch with a rich green malachite dial, worth $75,700.