Tommy Hilfiger is for the dogs.

Travis Kelce stars in a new ad campaign for the American fashion brand — and so does his pooch.

The white Samoyed appears in a pic with the Kansas City Chiefs tight end, both kicking their paws up on a striped lounger at The Plaza Hotel.

For his part, Kelce, 36, models a navy peacoat and white turtleneck in the pic, smizing for the camera as the fluffy pup sits on his leg.

In a video for the campaign, man and his best friend get cozy on the couch, with Kelce in a Hilfiger sweatshirt.

Rumors swirled that Kelce and wife Taylor Swift had become dog parents when images from their July 3 Madison Square Garden wedding were leaked, with one appearing to feature a white canine.

Shortly after, the “New Heights” podcast host was seen with the pampered dog disembarking from a plane in Florida.

The couple have yet to publicly address the new addition to their furry family — though it’s clearly entering the spotlight as a model. It’s not yet known whether the hound is a boy or a girl, nor what it’s named.

When not posing with the pooch, Kelce looks like top dog, strutting around the iconic locale in a varsity jacket, trench coat and more. He also holds a football in Central Park, modeling a casual-cool flannel and chore jacket. In behind-the-scenes pics, he’s joined by Swift BFF Gigi Hadid as well as Carmelo Anthony, Jisoo and more Hilfiger ambassadors.

Kelce himself was announced as the new face of the brand in March, a partnership that will last through his 2026-2027 football season, and was spotted shooting the spot in April.

He’s set to appear in “a series of campaigns shaped by relentless optimism, endless curiosity and a belief in dreaming big” this fall — with the new “Only In New York”-themed pics serving as the first — and will design his own capsule collection that “reimagines elevated Tommy icons” next spring, the company said at the time.

The new campaign was shot at the iconic NYC hotel, which Hilfiger once called home for more than a decade.

“I’ve always loved sharing the places that have inspired me, and The Plaza is certainly one of them. What was fun about this campaign was watching Travis make the experience completely his own,” the designer said in a press release.

“He brings incredible confidence, warmth and charisma, and seeing him experience New York through his own perspective brought fresh energy to the story.”

Hilfiger continued, “Travis represents a new generation of American icons. He has this amazing cross-
generational appeal that attracts people of all ages – from the kids who see him as an icon on the field, to older generations who find him relatable and charismatic.

People connect with him because he feels real. That confidence, optimism and authenticity reflect everything we’ve always stood for as a brand.”

And Kelce’s next Hilfiger event? The brand’s Sept 10. fashion show staged at The Plaza Hotel.