Travis Kelce is upping his fashion game!

The 36-year-old Kansas City Chiefs tight end has been known to throw on a fit or two while arriving for football games, and now, he’ll be repping one brand for his tunnel walks for the next couple years.

It was just announced that the NFL star has signed a deal with Tommy Hilfiger, as a global brand ambassador and a creative collaborator, according to WWD.

Keep reading to find out more…

“I’ve long admired Tommy Hilfiger as an iconic American brand,” Travis shared in a statement. “Ever since 10th grade, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and red, white and blue DNA. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”

As part of his deal, Travis will star in a series of ad campaigns and will take part in a design collaboration with the American clothing brand.

Travis‘ first campaign will launch this fall, “showing Kelce entering Hilfiger’s New York — a setting of glamour, sophistication and where surprise encounters are never more than a block away.”

The new campaign is said to debut in August or September and will be shot across two and a half days at the end of April in the city. He will then return for another campaign in spring 2027, along with a “design collaboration that reimagines elevated Tommy icons.”

“Travis Kelce is one of the magnetic figures in sport and culture today,” founder and designer Tommy Hilfiger said. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”

“As you know, we’ve over the years had a lot of iconic ambassadors, from Rafael Nadal to Gigi Hadid, Lewis Hamilton and recently Damson Idris from the F1 movie,” he continued. “We think Travis is a true American icon. He’s not only a talented athlete, but he’s a great person, a great personality and he’s one of the most talked-about people in sport and pop culture.”

“And I’m excited to see how he brings a vibrant and bold take on our modern prep. Because that’s what he wears,” Tommy added. “He wears preppy with a twist. He loves color and is not afraid to wear it. He’s in the zeitgeist.”

Just this past week, Travis and fiancée Taylor Swift made their first awards show appearance together at the 2026 iHeartRadio Music Awards, where she gave him a shoutout on stage while accepting one of her many awards.