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Orgo-Life the new way to the future Advertising by Adpathway2024 Super Bowl: Usher’s Sexy Halftime Show, But Where Was Justin Bieber?!
Usher wants Kendrick Lamar to win big with his Super Bowl Halftime Performance.
After bringing the house down with his medley of hits during last year’s Super Bowl the “Yeah” singer had a key piece of advice for Kendrick as he prepares to take the stage during the showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans Feb. 9.
“The one thing I would say is, savor the moment,” Usher told Jennifer Hudson during the Feb. 4 episode of her eponymous daytime talk show. “You get obsessed with trying to build the best performance, but you don’t realize that it’s really about enjoying it. It might not be perfect, everything might not go exactly the way it supposed to but if you are in your mind, and stuck trying to make something perfect, you’re not gonna look up and smell the flowers.”
Despite the pressure and work going into the performance, the “Love in this Club” artist wants Kendrick to bask in the moment.
“My encouragement to him is to really be present. I hope that he uses the moment well, there’s a lot that could be said,” the 46-year added. “There’s a lot to be said for where hip hop has come from. There’s a lot to be said for that young man and how he’s completely been an incredible benchmark for what it means to be an artist. I’m just hoping that he really maximizes that moment.”
Jeff Hahne/Getty Images
Indeed, there is a lot for Kendrick, 37, to celebrate in the run-up to the Super Bowl as his headlining set is just days after he took home five out of seven awards he was nominated for at the 2025 Grammys for his Drake diss track “Not Like Us.” And among those accolades were two of the top awards: Record of the Year and Song of the Year.
While he’s been mum about any details surrounding his performance, the “Squabble Up” rapper did confirm that SZA would take the stage alongside him during the event. And she confirmed fans aren’t going to have a moment to snooze, as Kendrick’s performance is shaping up to be big.
“You know, his performance is so incredible,” she teased to Entertainment Tonight at the Grammys Feb. 2. “I’m just grateful to be a part of it and I’m grateful that he’s down to elevate me and I can’t let him or my country down.”
Ahead of Kendrick's performance, take a look back at Usher's show-stopping set...
Kevin Mazur/Getty Images for Roc Nation
Spotlights, Big Stage, Fifty Thousand Fans Screaming
Kevin Mazur/Getty Images for Roc Nation
H.E.R. Takes Center Stage
JOHN G MABANGLO/EPA-EFE/Shutterstock
Confessions: They Totally Rocked the Stage
Kevin Mazur/Getty Images for Roc Nation
Usher Onstage with Ludacris, Lil Jon, Jermaine Dupri and will.i.am
Christopher Polk/Billboard via Getty Images
So Much Talent on One Stage
Michael Reaves/Getty Images
There's So Many Ways to Love This Performance
Steph Chambers/Getty Images
This Was Something Special...
TIMOTHY A. CLARY/AFP via Getty Images
This Was Just Like Dynamite
TIMOTHY A. CLARY/AFP via Getty Images
Bodies Rockin' From Side to Side
Steph Chambers/Getty Images
And He Said "Yeah!"
Steph Chambers/Getty Images
For Alicia Keys and Usher, It Started When They Were Younger...
Ethan Miller/Getty Images
They're Feeling the Love in this Club
Christopher Polk/Billboard via Getty Images
Oh, oh, oh, oh, oh, oh, oh, oh my gosh
PATRICK T. FALLON/AFP via Getty Images
These Two Got Us Fallin' in Love
John Angelillo/UPI/Shutterstock
Fans Were Totally Caught Up in This Epic Performance
Kevin Mazur/Getty Images for Roc Nation
Can't Imagine This Super Bowl Without You, Usher
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