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Orgo-Life the new way to the future Advertising by AdpathwayWhen I was in middle school, I had a pair of bell-bottom jeans I loved so much that I wore out the knees. My mom was just as fond of them as I—they reminded her of a similar pair she had in the ’70s. Now that I’m in my 30s, I’m realizing how trends never really go out of style. Sure, they go dormant for a few years, but like clockwork, what’s old will become new again. So circular! The beauty industry is like that, too, and I love that about it. Products I hit pan on 5, 10, 15 years ago are making (or have made) their way back into the spotlight, and you’ll see how true that is when you check out the products in the May Allure Beauty Box. There’s a nostalgia-inducing brow pomade, a beachy body mist, a hydrating eye gel, and more. I have a feeling you’ll love them even more this time around.
Unbox it: Your first box is only $19.99 (with code BEAUTY), but it's worth over $190!
Member Choice: Anastasia Beverly Hills Dipbrow Pomade
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Why you’ll love it: The 2010s are back in a major way, and it shows with this iconic brow pomade. The multitasking pigment—which you picked in either shade Medium Brown, Dark Brown, Soft Brown, or Taupe—can be used to shape, shade, and fill in brows all in one go. It’s also waterproof, so you never have to worry about your look running once it’s set.
How you’ll use it: As the name implies, this pomade is best applied with an angled brush (more about that later) after dipping it in the pot and working excess off into the cap. You’ll be left with the perfect amount of pigment to do all of the above and more.
Retail price: $25
Anastasia Beverly Hills Brush 12 Dual-Ended Firm Angled Brush

Why you’ll love it: Never underestimate the power of a good brow brush. This double- sided tool features a spoolie for styling, and a flat, angled brush head—made with synthetic bristles—for applying product.
How you’ll use it: Use the spoolie to rake through and tame hairs, then with the short brush side, scoop out your tint of choice (like the pomade mentioned on the previous page), dust off any excess, and lightly outline your desired shape while you fill in any gaps. Go back to the spoolie and comb through brows (again) to evenly distribute product and finish your look.
Retail price: $22
Refy Face Setter

Why you’ll love it: If you prefer a dewy look, this superfine setting spray makes for the perfect routine-closer. It’s made with humectants glycerin and polyglutamic acid to lock in moisture—and your makeup.
How you’ll use it: Shake the bottle to mix, then hold at least eight inches from your face before spritzing directly onto skin, making sure to hit areas that need extra grip, like cheeks and forehead. For a glowy—not sticky—finish, skip setting powder.
Retail price: $28
Sol de Janeiro Cheirosa 87 Rio Radiance Perfume Mist

Why you’ll love it: Craving a vacation? (Same.) But no need to trade in your PTO days when you have this seaside- inspired body mist. One spritz of the creamy coconut milk, warm sand, and cozy vanilla scent will instantly transport you to sunnier locales serving tropical cocktails.
How you’ll use it: No matter where you spray this perfume—in your hair, down your neck, on your wrists—prepare to be complimented all day.
Retail price: $10
Belif Aqua Bomb Eye Gel

Why you’ll love it: Coffee, Diet Coke, and this eye treatment have more in common than you’d think. They’re all packed with caffeine to instantly jolt you (and your undereyes) awake after late nights, long meetings, and puffy mornings.
How you’ll use it: Press the pump to distribute the lightweight gel, then gently press the ceramic tip to the undereye area, lightly massage in a circular motion, and pat in any excess product.
Retail price: $32
Endota Hyaluronic Lip Treatment

Why you’ll love it: The No. 1 product in every Allure editor’s bag? Lip balm. We probably have at least three tubes each, including this one, which is pumped with hyaluronic acid to hydrate and plump up lips, along with cocoa seed butter for a subtly sweet scent.
How you’ll use it: After giving the tube a squeeze, glide the angled applicator over lips for an instant glassy finish.
Retail price: $37
New Member Gift: Ahava Purifying Mud Mask

Why you’ll love it: Cozying up inside on a cold night is made better by a hydrating face mask, and Ahava’s is just about perfect. This mud mask cleanses and gently clears out pores (no harsh exfoliating here), while also moisturizing for skin that’s softer and more radiant. Ingredients like Dead Sea mud, kaolin clay, jojoba oil, and panthenol make for a skin-loving blend.
How you’ll use it: Wear the mask for about three minutes before rinsing it off.
Retail price: $39

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