“I love carefully thought-out choices that result in a cool flair of looking like I didn't try too hard and my beauty aesthetic is no exception. My robust skin-care routine, chock-full of K-beauty staples and clinical-grade brands, preps my skin for as little makeup as possible. And I subject myself to five-plus hours in a salon chair getting braids so I can avoid styling my hair daily for weeks at a time. My favorite compliment is, “You smell so good,” knowing I spent an unnecessary amount of time browsing through my 75 fragrances to achieve a pleasant whiff. The goal is always intentional effortlessness.” –Annie Blay, associate beauty editor