Ladies and gentlemen, this is what affective advertising looks like! Elizabeth Hurley sent jaws dropping with a new Instagram post over the weekend, promoting one of her self-designed bikinis.

Check it out ... the actress stunned with an unbelievably sexy video showing her performing a sensual backstroke in a pool.

She wrote, "Wish you were here [at .Here Baa Atoll Maldives]. Wearing my favorite Cheetah bikini from @elizabethhurleybeach."

It's tough to find EH out NOT in a bikini these days ... And we're not complaining!

At a James Bond-themed NYE party, EH popped up in a white two-piece, reminiscent of the iconic number worn by Ursula Andress. Andress played Honey Ryder in the 1962 Bond flick "Dr. No."

Lookin' good Elizabeth!