PETA’s crashing the Super Bowl party with their first-ever ad series -- ditching the touchdowns for some movie magic, all while making sure animal cruelty gets flagged!

These ads are pure genius … meet "Mindful Mobsters" Frankie and Joey, wise guys with a conscience, schooling rookie Johnny that his slick leather jacket came at the cost of a “whacked” cow.

It's all shot like a Tarantino fever dream, with these mobsters dropping animal rights wisdom during high-stakes moments -- like prepping to dump a body in the woods or chilling in the back of a blood-splattered '70s Chevy Impala.

Johnny's clearly getting a lesson he didn’t see coming -- Frankie and Joey are schooling him on the real crime: animal cruelty in the leather and wool industries. Guess it's time to rethink that leather jacket, huh?

After last year's Sopranos throwback with Edie Falco, they're sticking with the tough-guy mobster vibe to get the point across -- out with fur, and now going after leather and wool.

For those looking to up their vegan gangster game during the big game, PETA's got the style guide to match. Head over to MindfulMobsters.com for some tips on faux leather wallets for hiding hush money and cruelty-free jackets to hide those questionable stains.