PROTECT YOUR DNA WITH QUANTUM TECHNOLOGY
Orgo-Life the new way to the future Advertising by AdpathwaySome of us remember a time before ceramic straightening irons and how obsessed we all became with stick-straight strands once they became readily available in the late ‘90s. Having highly reflective, unbending hair was the cornerstone of Y2K beauty, and nothing was cooler than a style finished off with downright linear tendrils. And Selena Gomez just proved it’s still a cool-girl indicator with her unbelievably sleek look.
Gomez celebrated the launch of Rare Beauty's new True to Myself Natural Matte Longwear Foundation at an influencer-packed West Hollywood event on Thursday night, and what better way to frame a face made even more flawless with a new complexion product than with two distinctly sleek tendrils?

Photo: Getty Images
Hairstylist Renato Campora gave Gomez a super-slick, mid-height updo, with not a hair out of place as they were tautly pulled back into a twist with loose yet sharp ends adorably poking out. The middle-parted masterpiece's Y2K key was the two lob-length tendrils flat-ironed within an inch of their lives and shining like the top of the Chrysler Building.

Photo: Getty Images
Although Gomez's hair was a retro throwback, her warm, pink makeup, beautifully done by Hung Vanngo, served much more modern vibes—save for perhaps that super-glossy lip. And nail artist Tom Bachik stuck with the color scheme by giving her a nude-pink cat-eye manicure.
We may be using our flat irons to create curls and waves these days, but Gomez's gorgeous style may just start a wave of pin-straight looks.
More celebrity beauty news:
- Zendaya's “Something Blue" Hair and Makeup Has Me Under Its Spell
- Kylie Jenner's Gem Flower Nails Combine Two of Spring's Cutest Trends
- Zara Larsson's Sparkly Butterfly Back Tattoos Are a Full-On Y2K Beauty Fantasy
Now, watch the Forbidden Fruits cast take the truth serum:
Follow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.

.jpg)
.jpg?mbid=social_retweet)

.jpg?mbid=social_retweet)







English (US) ·