Fashion

Here’s everything you need to know about the exclusive Prada Mode pop-up in Abu Dhabi…

Storied Italian fashion house Prada is well known for its haute travelling social club, Prada Mode. And finally, the UAE capital  can embrace the world of Prada Mode as the high fashion pop-up has touched down in Abu Dhabi.

Taking place at MiZa in Mina Zayed from Tuesday February 11 until Friday February 14, fashion lovers can look forward to a full immersion into Italian fashion powerhouse’s all-encompassing celebration of contemporary culture. On the first two days, the event is open to members only, but on Thursday and Friday it’s open to the public with pre-registration.

If you haven’t registered already, you can do so here. It’s free to register.

What to expect at Prada Mode in Abu Dhabi

The Prada Mode pop-up has been created in collaboration with multidisciplinary artist Theaster Gates, with UAE-based art advisor Myrna Ayad curating the programming. This will be the third Prada Mode pop-up brought to life through Gates’ vision, with the artist also behind Prada Mode’s debuts in Miami in 2018 and London in 2019.

Visually, the pop-up is set to focus on minimal and analogue, a rebellion against the digitally driven and AI-focused society we currently live in. The space is described as a ‘manifestation of duality, rooted in ideas of elegant austerity, historic craft, and sacred immediacy.’

On the programming front, music, workshops and talks will focus on both local and regional talent, with conversations and performances designed to highlight the traditions, creativity and successes of Arab women.

The culinary also contributes to the local flavour, and renowned female chef Salam Dakkak, the chef and owner behind beloved Bait Maryam and newly opened Sufret Maryam, will create the menu. So, expect to sample rich and diverse flavours from across the UAE.

Find out more at prada.com