When you think of Walmart, you probably picture low prices on groceries, home goods, and electronics—not your next beauty haul. But here’s the plot twist: The mega-retailer is an underrated destination for skin care, hair care, makeup, and more. Of course, you’ll find all the tried-and-true drugstore staples, but look a little closer and you’ll spot some of the buzziest products—from hydrating serums to viral mascaras—usually reserved for higher-end retailers. Ahead, the best Walmart beauty brands worth shopping now.

Our Top Walmart Beauty Products

• Best Steal: Dyson Airwrap Complete Long (Refurbished), $500 $340
• Bougie-on-a-Budget: Dossier Ambery Safron Eau de Parfum, $49
• Undercover Superhero: Hero Cosmetics Mighty Patch Invisible+, $12 (24-count)
• Morning Depuffer: Skin Gym CryoChill Ice Bead Mask, $20
• Most Experimental: Fun In by Sun In Temporary Hair Color, $8
• Curly Hair Cleanse: 4U by Tia Clarifying Shampoo, $10
• Fresh Pits Always: Native Deodorant, $13

Jump to:

• Best Skin-Care Brands at Walmart
• Best Hair-Care Brands at Walmart
• Best Makeup Brands at Walmart
• Best Fragrance Brands at Walmart

Best Skin-Care Brands at Walmart

Bubble

The dopamine release we get from looking at Bubble packaging is only rivaled by the efficacy of its made-for-everyone formulas. Start with the Fresh Start Gel Facial Cleanser, an everyday face wash spiked with polyhydroxy acid (PHA) to balance the skin's oil production and curb breakouts. If you're running short on serum, Day Dream is a great choice thanks to its tone and texture-smoothing formula fueled by vitamin C and niacinamide.

Billie

Shaving with a Billie Razor (a.k.a, a 2023 Best of Beauty winner) just feels different. The five blades are cloaked in aloe soap for a close, soothing shave, and the handle comes with a magnetic mount that fends off icky rust and sticks to the shower wall for easy access. The design-forward, comfort-driven brand also makes shaving essentials, like the Whipped Shave Cream, to round out your hair-removal routine.

Skin Gym

Instead of spin class, we’re heading to Skin Gym, a line of chic skin-care tools, like LED treatments and cryotherapy, to complement all of your fave formulas. Start with the CryoChill Ice Bead Mask to reduce puffiness and redness, or go with a more targeted treatment, like the Reusable Eye Patches.

Hero Cosmetics

Hero Cosmetics burst onto the scene with a small but mighty (and Best of Beauty-winning) pimple patch, and has since expanded into over 30 products that help you get closer to your dream, acne-free skin. The Rescue Balm + Red Correct Post-Blemish Recovery Cream soothes vulnerable, post-breakout skin using a calming blend of panthenol, beta-glucan, and oligopeptides. If you're struggling with blackheads, the Hero Cosmetics Pore Release Blackhead Clearing Solution features 2% salicylic acid, AHA, and PHA to unclog blockages and even out texture.

Native

Known best for its aluminum-free deodorant, Native makes standout body-care products —just look to its multiple Readers' Choice Awards and 2025 Beauty Award win for proof. Native's odor protection is long-lasting and made with naturally derived ingredients, like coconut oil, shea butter, and baking soda, to keep your pits smooth and smelling good all day. While you're at it, pick up the peach and nectarine-scented Native Body Wash for pure in-shower deliciousness.

Peach Slices

Peach Slices is the Korean skin-care sister brand to Peach & Lily: Think affordable prices, quaint packaging, and results-driven formulas. A 2025 Best of Beauty Award winner in the Sensitive category, the Redness Relief Calming Cream instantly takes down redness and irritation, and provides a smooth base for makeup. And when your body care needs backup? The brand’s Smoothing Solution doubles as an ingrown hair treatment, visibly soothing razor bumps and razor burn.

Best Hair-Care Brands at Walmart

Dyson

At this point, Dyson products speak for themselves, and by merely existing, the beloved Dyson Airwrap and Dyson Supersonic make every other hair tool jealous. Right now, at Walmart, you can grab two of these Dyson favorites at a rare discount. The refurbished tools work like new ones and cost a whole lot less. What's not to like?

4U by Tia

Curly girls, listen up; 4U by Tia is here to serve your coils, kinks, and everything in between. Founded by actress Tia Mowry, the brand makes products that move your natural hair journey along — swiftly, softly, and cleanly. Start with the Clarifying Shampoo (a reader favorite!) and lock in moisture with the Leave-In Curl Cream.

Mermade Hair

It's 2025, and you don't need a tail to look like a total mermaid. The Australian-founded Mermade Hair makes best-selling (and almost always pink) styling tools like this Mermade Pro Waver to help you achieve the beachiest waves ever. Reach for the Mermade Hair Straightener when you're ready to switch to a sleek, smooth style.

SheaMoisture

SheaMoisture is inspired by the legacy of Sofi Tucker, a mother and entrepreneur who made and sold beauty and hair-care products in Sierra Leone over a century ago. Today, the brand keeps Tucker's spirit alive by using shea butter handcrafted by women in Africa in all of their formulas. You'll feel the quality and intentionality in products like SheaMoisture's Intensive Hydration Daily Shampoo (and conditioner), and the SheaMoisture Strengthen and Restore Hair Mask, which nourishes with shea butter, sea kelp, and argan oil.

Sun In

Hearing "Sun In" takes us back to our teen years at the beach, begging our moms to let us lighten our hair with the brand's iconic spray. It turns out that Sun In is still hard at work making excellent, affordable ways to experiment with hair. Go with the classic Sun In Hair Lightener, enriched with aloe, marigold, chamomile, and flaxseed, or the newer Fun In by Sun In Temporary Hair Color, which rinses out after one wash. Easy and fun.

Best Makeup Brands at Walmart

Af94

Af94 is the Walmart-exclusive little sister to singer Halsey's About-Face brand. All of Af94's products are $10 and under for affordable, high-quality, and always-pigmented goodies. The multifaceted, rich, blendable Aaf94 Playdate Multi Use Lip and Cheek Tint is a sweet place to start. Then, pick up an Aaf94 Shadowboxer Eyeshadow Crayon to boldly build out your look.

Hard Candy

If we had to give Hard Candy a superlative, it’d be the sweet-edgy drugstore darling. Pictured above is the Moods Shadow Palette in Envy, which features a quartet of highly pigmented greens that lend ultimate bendability, depth, and the perfect combo to channel your inner Elphaba (yes, we're counting down the days until the Wicked sequel). Complete your look with the Hard Candy Glosstopia Lip Repair Oil, which keeps your lips shiny and hydrated with vitamin E and jojoba oil.

Fazit

Looking to level up your makeup without the fuss? Fazit is the boost your routine never saw coming. From faux freckles to bold eyeliner wings, these makeup patches work like temporary tattoos: Place, dab with water for a minute, and peel to reveal flawless designs that last all day (yes, even through sweat and rain).

Best Fragrance Brands at Walmart

Dossier

A world without Dossier is a world we'd rather not live in. The fragrance brand takes inspiration from designer perfumes and makes its own affordable versions that make us do double-takes. For example, Dossier's Ambrey Safron smells just like Maison Francis Kurkdjian's Baccarat Rouge 540 Eau de Parfum and costs less than $50—enough said. The same goes for Dossier's Fruity Almond, which draws inspiration from Carolina Herrera's Good Girl Eau de Parfum.

Sol De Janeiro

Sol de Janeiro bottles the spirit of Brazil in every scent. The signature pistachio-caramel fragrance, Cheirosa ’62, blends sun-soaked tropical notes that wrap you in warmth, confidence, and playful indulgence. And, the brand’s other popular scent, Cheirsoa ‘68, is also stocked in our editors’ collections—it transports us to a French floral garden with one spritz.

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